Robert Haskitt
Marketing Consultant and Ad Tech Executive at UW Professional & Continuing Education
Biography
UW Professional & Continuing Education
As a consultant, Robert Haskitt serves as a digital advertising adviser for investment consulting firms and provides strategic marketing counsel and services to Northwest technology businesses, including several advertising and media companies. Before establishing his business in 2016, Haskitt served as the chief marketing officer for Extreme Reach, a leading provider of TV and digital ad delivery and measurement solutions.
Prior to joining Extreme Reach in 2009, Haskitt served as executive vice president of product and marketing at FastChannel (an early SAAS advertising platform) and director of marketing at aQuantive (a Seattle-based ad tech leader and ad network innovator). At Microsoft, he led digital marketing, channel marketing and marketing communications for the company’s U.S. advertising division. Along the way, he has been a contributing writer for MediaPost, Business Insider and Forbes.com and authored numerous articles on the subject of digital advertising.
Expertise:
- Growing innovative companies & bringing new vigor/success to organizations in transition
- Helping marketing teams succeed through leadership, coaching, team building and organization
- Defining brand stories & identities that resonate
- Crafting effective product narratives & positioning
- Implementing highly effective marketing strategies & go-to-market plans
- Designing integrated marketing programs that work
- Developing innovative marketing techniques & campaigns that grab attention
- Defining & measuring marketing success (w/ analytics tools & tech)
- Identifying product/service experiences that win customers & deepen relationships
Additional Background:
- 15+ Years as a marketing executive/leader in adtech, martech and B2B cloud businesses
- Leadership in Marketing, Communications, Sales, Product Management & Business Development
- An award winning marketer (creativity & marketing innovation)
- Media-trained in press communications & experienced public speaker
- A published author of numerous articles on digital marketing & advertising
- A contributing writer for business publications, including Business Insider & Forbes.com
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