Robert Hansen

Robert Hansen

Associate Professor Emeritus

Marketing

Education

BS 1967
Agricultural Sciences and Business University of Wisconsin

MBA 1970
Marketing and Quantitative Methods University of Wisconsin

PhD 1973
Marketing University of Wisconsin

Expertise

New product development

Business to Business Marketing

Marketing Research

Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, ThermoKing, HB Fuller, Pentair, Rexam, and others. He has consulted with a number of public sector organizations including The Minnesota Department of Transportation (MNDOT), The Minnesota Department of Trade and Economic Development, and the National Highway Traffic Safety Administration. A sample of his private sector consulting clients includes NCR, Martin Williams Advertising, Business Incentives, Becton Davidson, The Limited Stores, Centex Homes, and Fairview Southdale Hospital. Hansen was on the Board of Directors at Fastenal Company for several years and was a member of the Audit Committee, Chair of the Compensation Committee, and he also served on the Board of Directors of Minnesota Sinfonia, where he chaired the Marketing Committee. He taught in the PartTime MBA program and was Faculty Director and principal instructor for two programs that he developed for the Executive Development Center, Fundamentals of Marketing, and Business to Business Marketing Strategy. 

Bob retired from teaching in 2013 and now lives in Portland, Oregon, with his wife Nancy.

Selected Works

"The Right Message: Creating a Real Dialog with Customers Means More than Just Collecting Information," Marketing Management 13 (July/August 2004) 4246.

"A Guide to Doing Business in Minnesota," with T. Kylstad, The Norwegian American Chamber of Commerce, 1984

"Increasing Response to Industrial Surveys," with C. Tinney and W. Rudelius, Industrial Marketing Management, 1983

"Heuristic Crosstabulation: A Managerially Oriented Method for Analyzing Consumer Attitude Information," AMA Education Conference Proceedings, 1981

"A SelfPerception Interpretation of the Effects of Monetary and NonMonetary Incentives on Mall Survey Respondent Behavior," Journal of Marketing Research, 1980

Current Activities