Rob Smith

Background

Robert Smith received his Ph. D. in Marketing at the University of Michigan and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and in marketing for several nonprofits. He has two primary streams of research in consumer behavior. In one, he explores how consumers respond to groups and groupmembers in the marketplace. In the other, he studies how consumers make inferences about themselves and others based on mental experiences. Dr. Smith explores these theoretical variables in a variety of substantial domains including consumption enjoyment, charitable giving, branding, and advertising. His research has appeared in The Journal of Consumer Research _and The Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and other outlets. He has received a variety of awards for his research, including the _JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches Consumer Behavior to undergraduates and MBA students at Ohio State.

Courses

BUSML 4201 Consumer Behavior

Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250 (650), and AcctMIS 2200 (211), 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 750.

BUSML 4252 Social Marketing & Public Policy

Examines social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Nonprofit, cause marketing, corporate social responsibility, and sustainability issues are explored. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv.

BUSML 7202 Consumer Behavior

Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253. Not open to students with credit for 854.