Rob Sloan

Marketing Professor

Biography

Teaching at Conestoga has allowed me to combine my experience in business with my early training and life-long interest in education. This is an exciting time for educators as we engage students with new tools and techniques made possible by the digital revolution.

Experience

  • Professor Conestoga College Institute of Technology and Advanced Learning

Education

  • Schulich School of Business
    Master of Business Administration (MBA)

  • University of Toronto - Ontario Institute for Studies in Education
    Bachelor of Education (B.Ed.)

Academic and Professional Designations

  • Bachelor of Arts
  • Bachelor of Education
  • Master of Business Administration

Areas of Expertise & Interest

  • Strategic Marketing: Project leadership of R&D projects from basic research to commercialization
  • International Marketing: Negotiate international distribution agreements with agents and distributors

Industry Experience, Professional Currency Activities

  • 19 years Strategic and International Marketing experience for global biotech/pharmaceutical industry
  • Served as Board Member and marketing consultant for several arts organizations

Major Research Projects, Scholarly Activities, and/or Publications

  • Dave Smiderle, Robert Sloan and Dave Kains. Overcoming the “Ick” Factor: An Exporatory Study on Techniques to Overcome Consumer Barriers for a Nutrition Bar which Contains Cricket Flour. Food Studies: An Interdisciplinary Journal, Volume 6, Issue 2, June 2016, pp. 41-48.

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