Richard Makadok

Rich Makadok is a thought leader in strategic management research. Using his "Four Theories of Profit" framework, he focuses on developing a comprehensive overall understanding of the four main mechanisms that determine the profitability of a business (competitive advantage, rivalry restraint, information asymmetry, and commitment timing) and how those mechanisms affect each other.

He has also developed an innovative theory of hybrid governance forms that merge elements of both an organizational hierarchy and a market transaction. His empirical work focuses on developing indirect measures for the elusive concept of organizational capability and using these measures to predict the performance and strategic decisions of firms, in order to test theories of competitive advantage.

Rich's research has been honored with the Academy of Management Review's Best Paper Award in 2009, and with three awards from the Academy of Management's Business Policy and Strategy division -- the Glueck Best Paper Award in both 1997 and 2007, and Distinguished Paper Award in 2006.

Prior to his academic career, Rich worked as Manager of Software Development for Century Management Consultants, Inc., where he designed and wrote The Century Promotion Manager, a software package to help consumer product companies manage their retail trade promotions more effectively.

Before joining the Purdue faculty in 2015, Rich served on the faculties of Emory University's Goizueta Business School and Tulane University's A.B. Freeman School of Business, where he won numerous teaching awards. Rich has taught courses on Strategic Management, International Strategy, Industry and Competitive Analysis, and Introduction to Management.

Rich is the founder of the Atlanta Competitive Advantage Conference. He serves as Associate Editor for Academy of Management Review (AMR), and on the editorial board of Strategic Management Journal (SMJ), and he also served as Guest Editor for the June 2018 SMJ special issue on "New Theory in Strategic Management" and for the October 2019 AMR special issue on "Sociocognitive Perspectives in Strategy and Strategic Management."

Education

• M.B.A. The Wharton School (1988 — 1991)
• M.A. Yale University (1984 — 1988)
• B.A. Yale University (1984 — 1988)

Companies

• Associate Editor, Academy of Management Review Academy of Management (2020)
• Brock Family Chair Professor of Strategic Management Purdue University Krannert School of Management (2015)
• Associate Professor Emory University - Goizueta Business School (2002 — 2015)
• Assistant Professor Emory University - Goizueta Business School (1997 — 2002)
• Assistant Professor Tulane University - A.B. Freeman School of Business (1994 — 1997)