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Richard Bagozzi

Dwight F. Benton Professor of Behavioral Science in Management at Stephen M. Ross School of Business

Schools

  • Stephen M. Ross School of Business

Expertise

Links

    Biography

    Stephen M. Ross School of Business

    Research

    Honoris Causa, University Lausanne, Switzerland 2001

    Honoris Causa, University of Antwerp, Belgium 2008

    Honoris Causa, Norwegian School of Economics (NHH), Norway 2011

    Senior Fulbright Hays Research Scholar, University of the Saarlandes, Germany 1981-1982

    Distinzione onorifica di UFFICIALE dell’Ordine, “Al Merito della Repubblica Italiana” 1998 

    Medal of Science, University of Bologna, Italy, 2013

    Thomson Reuters recognition for ranking among the top 1% most cited researchers between 2002 and 2012.  http://sciencewatch.com/grr/presenting-highly-cited-researchers

    Professor Bagozzi does basic research into human emotions, decision making, social identity, ethics, and action.  This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations.  He also does research into multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. The methods he uses include experimentation, survey research, and qualitative research. Recently he has investigated biological bases of manager and consumer behavior by use of fMRI analyses to study neuroscience processes, genetic, and hormonal methods.

    Videos

    Read about executive education

    Books

    The Second Generation of the Laddering Methodology AuthorsMorandin, G., Bergami, M., and Bagozzi, R.P. Published Date2015 Source Hershey, PA: IGI Global Pages: 199-217 Market Research Methodologies: Multi-method and Qualitative Approaches Ghorbani, A. and Takhar, A.

    Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology, and Genetics to Buyer-Seller Behavior AuthorsBagozzi, R.P., & Verbeke, W Published Date2014 Source Routledge Pages: - Routledge Companion on the Future of Marketing. L. Moutinho, E. Bigne, and A.K. Manral

    Social influence and the self AuthorsRichard Bagozzi Published Date2012 Source Routledge Pages: pages 255-264 The Routledge Companion to Identity and Consumption Ayalla A. Ruvio and Russell W. Belk

    Exploring the minds of managers: Insights from three neuroscience studies AuthorsBagozzi, R.P. & W.J.M.I. Verbeke Published Date2011 Source Oxford University Press Pages: 13 Handbook of Positive Organizational Scholarship K.C. Cameron and G.M Spreitzer

    Developing Profession Moral Courage: Leadership Lessons from Everyday Ethical Challenges in Today¿s Military AuthorsSekerka, L.E., J.D. McCarthy, and R.P. Bagozzi Published Date2011 Source M.E.Sharpe Pages: 11 Moral Courage in Organizations: Doing the Right Think at Work D.R. Comer and G. Vega

    Reflections on a Scholarly Career: From Inside Out and Back Again AuthorsRichard Bagozzi Published Date2011 Source Emerald Group Publishing Limited Pages: 40 Review of Marketing Research Naresh K. Malhotra

    The evolution of marketing thought: From economic to social exchange and beyond AuthorsRichard Bagozzi Published Date2010 Source Sage Pages: 21 Basic Principles of Marketing Research P. Maclaran, M. Saren, B. Stern, and M. Tadajewski

    Wiley International Encyclopedia of Marketing, vol. 3, Consumer Behavior AuthorsRichard Bagozzi and Ayally Ruvio Published Date2011 Source Wiley

    Papers

    • The Second Generation of the Laddering Methodology AuthorsMorandin, G., Bergami, M., and Bagozzi, R.P. Published Date2015 Source Hershey, PA: IGI Global Pages: 199-217 Market Research Methodologies: Multi-method and Qualitative Approaches Ghorbani, A. and Takhar, A.
    • Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology, and Genetics to Buyer-Seller Behavior AuthorsBagozzi, R.P., & Verbeke, W Published Date2014 Source Routledge Pages: - Routledge Companion on the Future of Marketing. L. Moutinho, E. Bigne, and A.K. Manral
    • Social influence and the self AuthorsRichard Bagozzi Published Date2012 Source Routledge Pages: pages 255-264 The Routledge Companion to Identity and Consumption Ayalla A. Ruvio and Russell W. Belk
    • Exploring the minds of managers: Insights from three neuroscience studies AuthorsBagozzi, R.P. & W.J.M.I. Verbeke Published Date2011 Source Oxford University Press Pages: 13 Handbook of Positive Organizational Scholarship K.C. Cameron and G.M Spreitzer
    • Developing Profession Moral Courage: Leadership Lessons from Everyday Ethical Challenges in Today¿s Military AuthorsSekerka, L.E., J.D. McCarthy, and R.P. Bagozzi Published Date2011 Source M.E.Sharpe Pages: 11 Moral Courage in Organizations: Doing the Right Think at Work D.R. Comer and G. Vega
    • Reflections on a Scholarly Career: From Inside Out and Back Again AuthorsRichard Bagozzi Published Date2011 Source Emerald Group Publishing Limited Pages: 40 Review of Marketing Research Naresh K. Malhotra
    • The evolution of marketing thought: From economic to social exchange and beyond AuthorsRichard Bagozzi Published Date2010 Source Sage Pages: 21 Basic Principles of Marketing Research P. Maclaran, M. Saren, B. Stern, and M. Tadajewski
    • Wiley International Encyclopedia of Marketing, vol. 3, Consumer Behavior AuthorsRichard Bagozzi and Ayally Ruvio Published Date2011 Source Wiley

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