Renana Peres
Associate professor of Marketing at The Hebrew University of Jerusalem
Biography
The Hebrew University of Jerusalem
Renana Peres is an associate professor of Marketing in the Hebrew University Business School.
Her areas of research address the interplay between brands, consumer social interactions, and firm decisions. She studies the determinants of brand perception, how word of mouth and social interactions are generated on brands, and how social interactions eventually translate into sales. She uses methodologies such as agent-based models, image processing, content analysis, machine learning, and diffusion models.
Prof. Peres has served as a Visiting Assistant Professor of Marketing at University of Pennsylvania’s Wharton School, and NYU’s Stern School of Business. She has published her works in the Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Scientific Reports, PhysicaA, Quantitative Marketing and Economics, and Journal of Computational Neuroscience.
She is a Senior Editor of the International Journal of Research in Marketing, and a member of the Editorial Review Board of the Journal of Marketing Research and the Journal of Marketing. She has been selected as one of the DocSig list top 50 productive researchers, and is a winner of the Marketing ScienceInstitute’s Ideas Challenge competition. Her work has been echoed in press by The-Marker, YNet, Globes, Israel Today, Calcalist, Times of Israel, New York Jewish Week, and Makor Rishon.
Prof. Peres earned her PhD in Marketing from Tel Aviv University’s Recanati Graduate School of Business Administration. She holds an MSc and BSc in Physics from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University. She teaches the courses Marketing Management; and Modeling Social Phenomena Using Exact Sciences Tools. Her published books are Innovation Diffusion and New Product Growth
Prof. Peres is the founding CEO of PerSay, Ltd., an Israeli high-tech firm focusing on development and implementation of voice recognition algorithms. She serves as a board member of Haatid Provident Fund, and is a member of Haatid’s Committee for Alternative Investing.
Education
- Doctor of Philosophy (PhD) Tel Aviv University (2002 — 2006)
- Master of Business Administration (MBA) Tel Aviv University (2002 — 2004)
- Master of Science (MS) The Hebrew University (1991 — 1994)
- Bachelor of Science (BS) The Hebrew University (1988 — 1991)
Companies
- Senior Editor IJRM - International Journal of Research in Marketing (2020)
- Member of the Board The Provision Fund of the Hebrew University (2017)
- Visiting Professor NYU Stern School of Business (2015)
- Associate Professor of Marketing Hebrew University (2006)
- Visiting Assistant Professor of Marketing Wharton Business School (2008 — 2010)
- Founder and CEO PerSay Ltd (1999 — 2001)
- Director of Marketing: Speech technologies and Signal Processing Comverse (1997 — 1999)
- Head of a research group, Signal-Processing Department Comverse (1995 — 1997)
Videos
Prof. Renana Peres, Hebrew University of Jerusalem sharing experience at BIMTECH DC2020
The Lean, The Mean, and The Keen: How to Read and Respond toReviewer Reports
Has Traditional Media Been Caught In the Web? - Dr. Renana Peres
Renana Peres @ Tomorrow13
2012 - Homoconnecticus - Dr. Renana Peres
Cross Channel & Multiplatform Customer Behavior: Multichannel Word of Mouth, Renana Peres
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