Rebecca Dolan

Lecturer at The University of Adelaide

Schools

  • The University of Adelaide

Expertise

Links

Biography

The University of Adelaide

Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves understanding the way in which customers engage online both, with brands, products, services, and each other. Additionally, Rebecca's research explores the motivations of consumers to engage through digital platforms. Research outputs related this this stream of research include journal article publications, peer-reviewed book chapters, and international conference proceedings as outlined below. Rebecca's 2016 article “Social Media Engagement Behaviour: A Uses and Gratifications Perspective” in the Journal of Strategic Marketing Special Issue on Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media has had 4,527 views (at October 2018) and is on the list of Top 10 Most Read Articles in the Journal of Strategic Marketing. Rebecca has also published in the European Journal of Marketing, Tourism Management, Journal of Business Research, The International Journal of Wine Business Research (#1 "Most Read Article" in the past year), The British Journal of Educational Technology, The Australiasian Marketing Journal, and the Journal of Hospitality and Tourism Management, among others.

The quality of Rebecca's research and teaching to date has been recognised with previous awards (The University of Adelaide Bernie Mills Medal), Scholarships (The University of Adelaide Honours Scholarship, Australian Postgraduate Award, and the Baillieu Supplementary Research Scholarship), and the generation of both external (Australian Grape and Wine Authority Category 1 Grant) and internal funding. In 2018 Rebecca was the winner of the ANZMAC "Emerging Educator of the Year Award".

Rebecca is an active reviewer for a number of international journals of (A and A* ABDC ranking) related to her fields of research including the Journal of Services Marketing, European Journal of Marketing, The Journal of Marketing Management, The Journal of Service Theory and Practice, and The Journal of Interactive Marketing.

Publications

  • 2019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243.
  • 2019 Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: a value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.
  • 2019 Septianto, F., Northey, G., & Dolan, R. (2019). The effects of political ideology and message framing on counterfeiting: The mediating role of emotions. Journal of Business Research, 99, 206-214.
  • 2019 Seo, Y., Dolan, R., & Buchanan-Oliver, M. (2019). Playing games: advancing research on online and mobile gaming consumption. Internet Research, 29(2), 289-292.
  • 2018 Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119.
  • 2018 Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91.
  • 2018 Northey, G., Govind, R., Bucic, T., Chylinski, M., Dolan, R., & van Esch, P. (2018). The effect of “here and now” learning on student engagement and academic achievement. British Journal of Educational Technology, 49(2), 321-333.
  • 2017 Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30.
  • 2017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies, engagement and future research directions. International Journal of Wine Business Research, 29(1), 2-19.
  • 2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
  • 2015 Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14.

Awards & Achievements

2017
Food and Health Programme Funding (University of Auckland) for project entitled: “One more for the road, exploring the role of Alcohol in New Zealanders Lives” NZD $9,800

2016 University of Auckland FRDF General Funding for project entitled: “How does Indigenous Maori culture shape the New Zealand Destination Identity (Associate Investigator) NZD $10,800

2016 University of Auckland FRDF General Funding for project entitled: Social Media and Customer Engagement, Examining the Role of Social Influencers NZD $5,036.

2016 University of Auckland ‘Seed Grants for Innovation in Teaching’ "The pedagogical implications of gamification in course delivery" NZD $4800

2016
University of Auckland ‘Seed Grants for Innovation in Teaching’ "Digital content creation management and evaluation" NZD $5000

2016 International Marketing Trends Conference (IMTC) Best Thesis Award Finalist (Australia)

2015
Ph.D Write Up Fellowship, University of Adelaide Business School, AUD $3,000

2012
Social Media Research Project Grant (with A/Prof. S. Goodman) Grape and Wine Research Council (AGWA) AUD $60,000

2012 - 2015
Australian Postgraduate Award (APA) PhD Scholarship

2012 – 2015
Baillieu Supplementary Research Scholarship, The University of Adelaide

2011 The University of Adelaide Honours Scholarship

2011
Bernie Mills Medal “Most Outstanding Commerce Honours Student” The University of Adelaide

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