Rebecca Coleman

Marketing, public relations and outreach specialist at Sauder School of Business

Schools

  • Sauder School of Business

Expertise

Links

Biography

Sauder School of Business

My background is in the arts: I wrote my first short story at the age of 9, and then I discovered the theatre in University.

I always wanted to be in a helping profession, so I trained to be a high school teacher, but shortly after graduation, found I was called to teaching and facilitating adults, primarily as an employment counsellor. It was also around this time I started helping out marketing theatre productions.

In 2007, I jumped onto the self-employment bandwagon full-time, taking what had been, up until that point, a side-business, to the next level. I launched Rebecca Coleman, Marketing and Media Relations, offering publicity and marketing services primarily to arts, non-profit organizations and small businesses.

Being a publicist lead me to explore the brave new world of Social Media Marketing, and I now train artists, small businesses and not-for-profit organizations to leverage the power of social media to market their businesses or fundraise for their organizations. I have written 3 books, "Getting Started with Social Media for Artists and Arts Organizations," "Getting Started with Social Media for Charities and Non-Profit Organizations," and "Getting Started with Social Media for Small Business." I teach 'Social Media Marketing for Business' at The British Columbia Institute of Technology, 'Social Media Strategy' at the University of British Columbia (Sauder School of Business) and travel internationally giving workshops.

I am a passionate foodie, deeply involved in the food scene here in Vancouver, and an avid home cook. I blog and create cooking videos at cookingbylaptop.com, and my first cookbook, "Aquafabulous!: 100+ Egg-Free Vegan Recipes Using Aquafaba (Bean Water)" was published by Robert Rose in April, 2017.

Specialties: Writing, teaching, training, counselling, social media, social media marketing, facilitation, the arts, small business, blogging, facebook, twitter, youtube, blogs.

Videos

Read about executive education

Other experts

Eric Ng

Eric Ng is the President of a company that holds an exclusive license in Singapore with Situation Management Systems, Inc. – an international organisation specialising in Influence and Negotiation. He is a master trainer for the Positive Power & Influence® Programme and will help you learn an...

Kimmo Karhu

Kimmo Karhu is a Postdoctoral Researcher at Aalto University Department of Computer Science and a Platform Strategy Consultant at Fourkind. Karhu is an expert on platform business models and a seasoned teacher on digital strategy. By combining hands-on industry experience with academic thinking,...

Chris Smyly

Chris has a demonstrated history of working as a Principal Security Specialist in the oil and energy industry, and has worked as a Security Architect, Information Security Specialist and Senior Systems Engineer. He has previous experience as a Systems Engineer for ACS Europe (Dell Computers) and ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.