Raymond Teo

Dr. Raymond Teo is a thought-leader and consultant to companies seeking to implement CRM successfully in their organisation. Through the company he co-founded, he offers top-rated research to MNCs to help them with their growth. He is a highly sought-after speaker by international conference and seminar organisers in this specialised field. Some of the topics he has spoken on recently include ‘Developing an effective customer intelligence framework to drive retention’, ‘Ensuring superior customer information and knowledge through better design and analysis of information’, ‘Winning the number game: Transforming valuable customer data & information into customer intelligence’, and Unleash the full power of customer relationship management: The total customer intelligence and holistic implementation approach’. He is very active in the field of customer experience, having authored articles for the Singapore Business Review that includes ‘How firms compete on customer experience in Singapore’ Dr. Teo co-founded Blue-dge in 2003 to help companies enhance their customer experience and to raise the level of competency among companies in the use of information (customer insights) for making better customer related decision. He saw how companies were spending millions of marketing dollars without ever evaluating their returns. He saw many adopting outdated and ineffective gut-feel decision making practices. Consequently, he formed a team of research and advisory staff of the highest calibre (all holding doctorates from top universities) to offer consultancy and advanced research services to clients. In 2005, London Weekly Telegraph regarded it as the “best-in-class, dynamic, exciting and shaking up the world of customer insights”. Other publications such as the Singapore Business Review had regarded his company as the ‘gem of top companies’. In 2009, Dr. Teo won the Spirit of Enterprise award in Singapore. He had not only helped many companies improve their customer experience enhancement framework and make better marketing decisions, but also global research giants develop consumer competitive intelligence products in the region. To date, his client list includes the largest MNCs that includes Canon, DuPont, GfK Asia, Hewlett Packard, EMC, Great Eastern Life and Lafarge Cement to name a few.

Dr. Teo, who is a Chartered Marketer (CIM,UK), obtained his Ph.D. (in field of service quality and marketing) from the University of Western Australia, Master of Business Administration degree from the University of Strathclyde and Bachelor degree from the National University of Singapore. Dr. Teo is with the adjunct faculty of Singapore Management University (SMU), offering customer relationship management and marketing related programmes at undergraduate and postgraduate levels. He had authored the book ‘Maximising Profits: The Customer Centric Approach’ which was published by Prentice Hall in 2003.

Education

• Ph.D The University of Western Australia (1999 — 2003)
• M.B.A. University of Strathcylde (1990 — 1992)
• B.Eng (Hons) National University of Singapore (1984 — 1988)

Companies

• Adjunct Professor Singapore Management University (2006)
• CEO Blue-dge Analytics and Consulting (2003)

Selected Academic Papers

• Raymond Teo & Geoffrey Norman Soutar (2012) “Word Of Mouth Antecedents In An Educational Context: A Singaporean Study”, International Journal of Education Management Vol 26 (Issue 7)
• Raymond Teo & Geoffrey Norman Soutar (2008) “The Generalisability of HarrisonWalker’s Word-of-Mouth Model: Some Singaporean Evidence”, ANZMAC
• Raymond Teo and Norah Maier (1998), “Implementing Problem Based Learning in Singapore”, International PBL Conference, Montreal