Ravi Mehta

In product design, imagining end user’s feelings leads to more original outcomes Ravi Mehta, a professor of business administration at Gies College of Business, shows that adopting an approach that imagines how an end user would feel while using a product leads to originality.

Ravi Mehta, a professor of business administration at Gies College of Business, shows that adopting an approach that imagines how an end user would feel while using a product leads to originality.

Educational Background

• Ph.D., Marketing, University of British Columbia, 2011
• MBA, Marketing, York University, 2006
• MBA, Agra University, 1995
• B.Engg., University of Delhi, 1993

Positions Held

• Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
• Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
• Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
• Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

Recent Publications

• Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation Research Themes for our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. Journal of Product Innovation Management, 37 (2), 126-137. link >
• Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
• Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
• Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
• Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
• Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.

Honors and Awards

• Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
• List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019
• Faculty Representative for UIUC, Mittelstaedt symposium, University of Nebraska, Lincoln, 2017
• Young Scholar, Marketing Science Institute (MSI), 2017

Teaching Interests

Creativity and Innovation, New Product Development and Marketing

Research Interests

Consumer Creativity, Consumer Welfare and Empowerment