Rashi Glazer

Education
PhD, Marketing, Stanford University
MBA, Stanford University
BA, Sociology and Psychology, Brandeis University
Positions Held
At Haas since 1989
1997 – present, Professor Emeritus, Haas School of Business
1992 – 1997, Associate Professor, Haas School of Business
1989 – 1992, Assistant Professor and Northern Telecom Scholar, Haas School of Business
1982 – 1989, Associate Professor, Graduate School of Business, Columbia University
1974 – 1977, Founder and Partner, ETL, Inc., Boston/New York
1971 – 1973, Independent Communications Consultant, Boston
External Service and Assignments
- UCLA Anderson School of Management - Yale School of Organization and Management - Co-Editor, Journal of Interactive Marketing - Associate editor, Journal of Management Science - Member, editorial board of Journal of Marketing Research, Marketing Letters, California Management Review, and Journal of Market-Focused Management - Reviewer, California Management Review, Journal of Consumer Research, Journal of Marketing, and Marketing Science - Consultant, Arthur Andersen, AT&T, Bay Networks, Deere & Company, Equitable Life Assurance, Hewlett Packard, IBM, Intel, Mitsubishi Industries, Motorola, Pacific Bell, Pacific Gas & Electric, Time, Inc., Visa, and Wells Fargo - Consultant of new ventures, MicroUnity Systems, Mips, MicroMed Technologies, Oaysis, and Telegroup - Founder, ETL, Inc., a communications company specializing in innovative applications of video technology

Current Research and Interests
- High-technology marketing - Information-intensive marketing - Consumer and managerial decision making - E-business, E-commerce - Marketing strategy - Knowledge management

Selected Papers and Publications
- “Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity.” in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe, 2001. - “Smart Services: Competitive Advantage Through Information-Intensive Strategies.” in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications, 2000. - “Market Driving Strategies: Toward a New Concept of Competitive Advantage,” with G. Carpenter and K. Nakamoto in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley, 2000. - “Customer Knowledge Management: The INFOVALUE Methodology,” NYU Conference: Management of Intangible Assets Proceedings, 2000. - “Winning in Smart Markets,” Sloan Management Review (1999). - “Measuring the Knower: Towards a Theory of Knowledge Equity.” California Management Review 40, no. 3 (Spring 1998): 175-194. Abstract - “Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice.” Organizational Behavior & Human Decision Processes 67, no. 3 (Sep 1996): 280-293. Abstract

Teaching
- Marketing Organization and Management, BA 206 - High Technology Marketing Management, BA 264 - Competitive Strategies for Service Businesses

Honors and Awards
- Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 2010 - Earl F. Cheit Award for Excellence in Teaching, Evening MBA Program, 1989 - Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1996 - Harold Maynard award for best paper, Journal of Marketing, 1992 - Schwabacher Fellowship, Haas School of Business, 1990 - Robert Ferber Award, Association of Consumer Research and Journal of Consumer Research for best interdisciplinary article in consumer behavior based on a doctoral dissertation