Ran Kivetz
Philip H. Geier Jr., Professor of Marketing at Columbia Business School
Biography
Columbia Business School
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science and political psychology through the lens of behavioral economics and decision research.
Professor Kivetz’s research has won many prestigious awards, including multiple “Best Paper” awards, being a recipient of the New York Times annual “Best Idea” award, and being ranked as the third most prolific scholar in his field during 1982–2006. Professor Kivetz’s research has been covered by major print and broadcast media (e.g., ABC, The Atlantic, BBC, Bloomberg Businessweek, CNN, Chicago Tribune, FOX News, The New York Times, SmartMoney, Time, U.S. News & World Report, & WSJ).
Professor Kivetz’s teaching has won the Columbia Business School Dean’s Award for Innovation in the Curriculum. Some of the courses that Professor Kivetz has developed and taught include High-Technology Entrepreneurship, Marketing of Nation, and Bridging Behavioral Economics and Marketing Science.
Professor Kivetz has advised Fortune 500 companies, government agencies, and entrepreneurial ventures from a variety of industries. He has worked with organizations on strategy, decision-making, marketing, innovation, branding, customer behavior, incentive systems, marketing research, and intellectual property.
Professor Kivetz earned a Ph.D. in business and an M.A. in psychology from Stanford University and a B.A. in economics and psychology from Tel Aviv University.
Research
Journal articles
Functional Alibi In Journal of Academy of Consumer Research (2016)
Coauthor(s): Anat Keinan, Ran Kivetz, Oded Netzer
Beating the Market: The Allure of Unintended Value In Journal of Marketing Research (2013)
Coauthor(s): Aner Sela, Itamar Simonson, Ran Kivetz
Consumer Response to Versioning: How Brands'' Production Methods Affect Perceptions of Unfairness In Journal of Consumer Research (2012)
Coauthor(s): Andrew Gershoff, Ran Kivetz, Anat Keinan
Complicating Choice In Journal of Marketing Research (2011)
Coauthor(s): Rom Schrift, Oded Netzer, Ran Kivetz
Productivity Orientation and the Consumption of Collectable Experiences In Journal of Consumer Research (2011)
Coauthor(s): Anat Keinan, Ran Kivetz
Scope Insensitivity and the "Mere Token" Effect In Journal of Marketing Research (2011)
Coauthor(s): Oleg Urminsky, Ran Kivetz
Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010)
Coauthor(s): Ran Kivetz, Cecile K. Cho
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008)
Coauthor(s): Anat Keinan, Ran Kivetz
The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift
Determinants of Justification and Self-Control In Journal of Experimental Psychology: General (2006)
Coauthor(s): Ran Kivetz, Yuhuang Zheng
On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006)
Coauthor(s): Ran Kivetz, Yuval Rottenstreich
Repenting Hyperopia: An Analysis of Self-Control Regrets In Journal of Consumer Research (2006)
Coauthor(s): Ran Kivetz, Anat Keinan
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006)
Coauthor(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng
Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005)
Coauthor(s): Ran Kivetz
Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003)
Coauthor(s): Ran Kivetz, Itamar Simonson
The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003)
Coauthor(s): Ran Kivetz
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002)
Coauthor(s): Ran Kivetz, Itamar Simonson
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002)
Coauthor(s): Ran Kivetz, Itamar Simonson
The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000)
Coauthor(s): Ran Kivetz, Itamar Simonson
Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999)
Coauthor(s): Ran Kivetz
Chapters
Demand Effects in Likelihood of Confusion Surveys In Trademark and Deceptive Advertising Surveys: Law, Science, and Design (2012)
Coauthor(s): Ran Kivetz
Farsightedness In International Encyclopedia of the Social Sciences (2007)
Coauthor(s): Ran Kivetz
Working papers
Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance (2006)
Coauthor(s): Ran Kivetz, Yifat Kivetz
In The News
Magazine articles
When Virtue Is a Vice In Harvard Business Review (2008)
Coauthor(s): Anat Keinan, Ran Kivetz
Awards And Honors
Winner of the 2010 Best Competitive Paper Award
Winner of the 2010 Best Competitive Paper Award granted by the Society of Consumer Psychology
2009, William F. O''Dell Award Finalist
Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
2007 Early Contribution Award from Society of Consumer Psychology
2007 Early Contribution Award from Society of Consumer Psychology
Finalist, 2007 William O''Dell Award
Finalist, 2007 William O''Dell Award for the Journal of Marketing Research article published in 2002 that "made the most significant long-term contribution to marketing theory, methodology, and/or practice."
Finalist, 2007 Paul Green Award
Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that "demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing.''
2006 SCP Early Contribution Award
Society of Consumer Psychology 2006 Early Contribution Award.
2005, William F. O’Dell Award Finalist
Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.
Winner of the 2005 Columbia Business School Dean''s Award for Innovation in the Curriculum
Winner of the 2005 Columbia Business School Dean''s Award for Innovation in the Curriculum
2005, JMR Paul E. Green Award Finalist
Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
2005, JCR Best Article Award Finalist
Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.
2005, Ferber Best Paper Award
Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.
outstanding Reviewer Award, Journal of Consumer Research, 2003-2004
outstanding Reviewer Award, Journal of Consumer Research, 2003-2004
2003–04, JCR Outstanding Reviewer Award
Journal of Consumer Research
2003, Young Scholars Program
Marketing Science Institute
Videos
Customer Loyalty Programs (Part 1 of 2)
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