Ran Kivetz

Philip H. Geier Jr., Professor of Marketing at Columbia Business School

Schools

  • Columbia Business School

Expertise

Links

Biography

Columbia Business School

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair.  Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation.  His experience in these fields includes over twenty years of research, management, consulting, and teaching.  His latest research explores political science and political psychology through the lens of behavioral economics and decision research.

Professor Kivetz’s research has won many prestigious awards, including multiple “Best Paper” awards, being a recipient of the New York Times annual “Best Idea” award, and being ranked as the third most prolific scholar in his field during 1982–2006.  Professor Kivetz’s research has been covered by major print and broadcast media (e.g., ABC, The Atlantic, BBC, Bloomberg Businessweek, CNN, Chicago Tribune, FOX News, The New York Times, SmartMoney, Time, U.S. News & World Report, & WSJ).

Professor Kivetz’s teaching has won the Columbia Business School Dean’s Award for Innovation in the Curriculum.  Some of the courses that Professor Kivetz has developed and taught include High-Technology Entrepreneurship, Marketing of Nation, and Bridging Behavioral Economics and Marketing Science

Professor Kivetz has advised Fortune 500 companies, government agencies, and entrepreneurial ventures from a variety of industries.  He has worked with organizations on strategy, decision-making, marketing, innovation, branding, customer behavior, incentive systems, marketing research, and intellectual property.

Professor Kivetz earned a Ph.D. in business and an M.A. in psychology from Stanford University and a B.A. in economics and psychology from Tel Aviv University.

Research

Journal articles

Functional Alibi In Journal of Academy of Consumer Research (2016)
Coauthor(s): Anat Keinan, Ran Kivetz, Oded Netzer

Beating the Market: The Allure of Unintended Value In Journal of Marketing Research (2013)
Coauthor(s): Aner Sela, Itamar Simonson, Ran Kivetz

Consumer Response to Versioning: How Brands'' Production Methods Affect Perceptions of Unfairness In Journal of Consumer Research (2012)
Coauthor(s): Andrew Gershoff, Ran Kivetz, Anat Keinan

Complicating Choice In Journal of Marketing Research (2011)
Coauthor(s): Rom Schrift, Oded Netzer, Ran Kivetz

Productivity Orientation and the Consumption of Collectable Experiences In Journal of Consumer Research (2011)
Coauthor(s): Anat Keinan, Ran Kivetz

Scope Insensitivity and the "Mere Token" Effect In Journal of Marketing Research (2011)
Coauthor(s): Oleg Urminsky, Ran Kivetz

Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010)
Coauthor(s): Ran Kivetz, Cecile K. Cho

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008)
Coauthor(s): Anat Keinan, Ran Kivetz

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

Determinants of Justification and Self-Control In Journal of Experimental Psychology: General (2006)
Coauthor(s): Ran Kivetz, Yuhuang Zheng

On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006)
Coauthor(s): Ran Kivetz, Yuval Rottenstreich

Repenting Hyperopia: An Analysis of Self-Control Regrets In Journal of Consumer Research (2006)
Coauthor(s): Ran Kivetz, Anat Keinan

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006)
Coauthor(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005)
Coauthor(s): Ran Kivetz

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003)
Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003)
Coauthor(s): Ran Kivetz

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002)
Coauthor(s): Ran Kivetz, Itamar Simonson

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002)
Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000)
Coauthor(s): Ran Kivetz, Itamar Simonson

Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999)
Coauthor(s): Ran Kivetz

Chapters

Demand Effects in Likelihood of Confusion Surveys In Trademark and Deceptive Advertising Surveys: Law, Science, and Design (2012)
Coauthor(s): Ran Kivetz

Farsightedness In International Encyclopedia of the Social Sciences (2007)
Coauthor(s): Ran Kivetz

Working papers

Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance (2006)
Coauthor(s): Ran Kivetz, Yifat Kivetz

In The News

Magazine articles

When Virtue Is a Vice In Harvard Business Review (2008)
Coauthor(s): Anat Keinan, Ran Kivetz

Awards And Honors

Winner of the 2010 Best Competitive Paper Award

Winner of the 2010 Best Competitive Paper Award granted by the Society of Consumer Psychology

2009, William F. O''Dell Award Finalist

Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

2007 Early Contribution Award from Society of Consumer Psychology

2007 Early Contribution Award from Society of Consumer Psychology

Finalist, 2007 William O''Dell Award

Finalist, 2007 William O''Dell Award for the Journal of Marketing Research article published in 2002 that "made the most significant long-term contribution to marketing theory, methodology, and/or practice."

Finalist, 2007 Paul Green Award

Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that "demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing.''

2006 SCP Early Contribution Award

Society of Consumer Psychology 2006 Early Contribution Award.

2005, William F. O’Dell Award Finalist

Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.

Winner of the 2005 Columbia Business School Dean''s Award for Innovation in the Curriculum

Winner of the 2005 Columbia Business School Dean''s Award for Innovation in the Curriculum

2005, JMR Paul E. Green Award Finalist

Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

2005, JCR Best Article Award Finalist

Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.

2005, Ferber Best Paper Award

Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.

outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

2003–04, JCR Outstanding Reviewer Award

Journal of Consumer Research

2003, Young Scholars Program

Marketing Science Institute

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