Ran Alan Zhang

Qualifications

PhD - Information Systems (University of California Irvine)

Biography

Ran (Alan) Zhang is Assistant Professor at Department of Information Systems, College of Business, City University of Hong Kong. His research interests lie at the intersection of IS and Marketing. His current research primarily focuses on IT business value, online advertising and online markets, and business analytics. His works have been accepted in the prestigious IS journal and international conference proceedings. His teaching interests include business analytics, block chain application, e-commerce, and IT management. He is committed to bring in hands-on skills to the class and stimulate interest and appreciation of the transformative effects of information technologies.

Teaching Areas

Data analytics, Block chain application, E-commerce

Publications

Journal Publications and Reviews

Shivendu, Shivendu; ZHANG, Ran(Alan) / The Impact of Digitization on Content Markets: Prices, Profit, and Social Welfare. December 2020; In: MIS Quarterly. Vol. 44, No. 4, pp. 1905-1956

Chapters, Conference Papers, Creative and Literary Works

ZHANG, Xin; ZHANG, Alan Ran; YUE, Wei Thoo; YU, Yugang / The More, the Better? The Impact of Data Analytics and Data Provisioning on Publisher Competition. December 2020; International Conference on Information Systems 2020 Proceedings: Making Digital Inclusive: Blending the Local and the Global.

Zhang, Xin; Zhang, Ran(Alan); Yue, Wei Thoo; Yu, Yugang / What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising. December 2019; ICIS 2019 Proceedings.

Zhang, Ran (Alan); Zantedeschi, Daniel; Shivendu, Shivendu / Gauge the Trade-off Effects between Social Media and Traditional Platform in the Consumer Purchasing Funnel. January 2019; Proceedings of the 52nd Hawaii International Conference on System Sciences. pp. 842-851

Choudhary, Vidyanand; Zhang, Ran / The Economics of Pricing Add-on Products under Duopoly Competition. August 2016; AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems.

Shivendu, Shivendu; Zhang, Ran / The Impact of Digitization on Information Goods Pricing Strategy. August 2016; AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems.

Other Outputs

Shivendu, Shivendu; Zhang, Ran Alan / Content pricing in the age of the digital-native generation. August 2019; LSE Business Review

Research Areas

• Data analytics
• Digital platform
• Online advertising
• Healthcare analytics
• Pricing strategy