Rajendra Nargundkar

Currently Professor of Marketing at IIM Indore, Dr. Nargundkar has been Senior Dean-Academics at IMT Ghaziabad, and Director of IMT Nagpur, IFIM Business School, Bangalore, and PES Institute at Bangalore. He came to PES after teaching stints at IIM Lucknow and IIM Kozhikode. He has conducted faculty development programs all over the country, and started the PES Business Review, a scholarly journal.

He has four major books to his credit- Marketing Research, Services Marketing and International Marketing, and Brand Management (co-authored with Bhagyalaksmi Venkatesh). His current research interests are Social Media, Digital Marketing, Tourism and Retailing.

He has a B.E. from Osmania University, PGDM from IIMB and Ph.D. from Clemson University. His work has been published in journals including the Academy of Management Journal, USA and Journal of Global Marketing, USA. Pothi.com has published his autobiography titled “My Experiments with Half-truths,” available online. He is a keen golfer and blogger.

Research Papers

2013: ‘Are Intensive Courses Better? The Role of Pedagogy in Management Education’, accepted for the AMDISA 12th South Asian Management Forum(SAMF), Pune. Co-authored with Sita Mishra. Feb. 2013.

2012: Paper titled ‘Role of Internal Marketing in Employer Branding- An insight from selected IT companies’ co-authored with S. Manoharan, presented at a conference at Great Lakes Institute of Management, Dec. 2012.

2012: Paper titled ‘The making of a lifestyle brand- Is Café Coffee Day creating it the Indian way?’ co-authored with S. Manoharan presented at an IIT Delhi conference, 18-19 Oct. 2012.

2012: Presented a case titled ‘Golftripz, a case on Service Innovation’, at an international conference in Bangkok in January 2012.

2011: Presented a case titled ‘Forms@ crossroads’, in the BRICS conference at IIM Bangalore in Dec. 2011. Co-authors: K.R. Jayasimha and R. Phatate.

2011: Presented a paper, ‘Emotional appeals in advertising and their impact on customer’s buying decisions’ at GLIM, Chennai in Dec. 2011. Co-author: S. Manoharan.2010: Presented a paper titled Re-orienting, Re-engineering and Branding G to C Services in India, for the 2010 Academy of Indian Marketing International Conference on Emerging Markets in the New World Order-The Paradigm shift, 16-18 December, 2010, New Delhi. Two more co-authored papers presented at the same conference as above-

• Paper titled Creating Strong Service Organizations through Internal Branding, co-author, Bhagyalakshmi Venkatesh of K.J Somaiya Institute of Management.
• Paper titled Marketing Strategies of selected Indian Companies in Africa: Challenges and Opportunities, co-authored with K.R. Jayasimha and Shahida P.

2010: Presented, at the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference held at Chennai on 23, 24, December 2010, a paper titled Level based positioning strategies and their impact in decision making in Consumer Electronics. Co-author: S. Manoharan

2010: A paper titled Factors affecting Green Purchasing Behaviour in Growing Economies: Study of Metro Consumers in India, presented in the First International Marketing Conference (MARCON 2010) held between December 27 & 29, 2010 at IIM Calcutta.. Co-authors: Artee Aggrawal and Richa Chaudhary.