Rajeev Kohli
Ira Leon Rennert Professor of Business at Columbia Business School
Biography
Columbia Business School
Biography
Rajeev Kohli is a professor in the Graduate School of Business at Columbia University. He has a doctoral degree in Applied Economics and Decision Sciences from the University of Pennsylvania; an MBA from Northern Illinois University; and a bachelor's degree in Electrical Engineering from BITS, Pilani, India. His research interests are in models of consumer preference and choice, techniques for new product development, Internet technology and personalization, analysis of algorithms, and combinatorial optimization. He has published articles on these subjects in leading journals in marketing, management science, operations research, mathematical psychology, computer science, and discrete mathematics. He teaches courses on new product development and marketing models to MBA, executive MBA, and doctoral students. He also teaches executive programs on innovation, creativity, and new product development in the United States, Asia, and Europe.
Teaching
Spring 2018
Catching Growth Waves in Emerging Markets (MBA)
Catching Growth Waves in Emerging Markets (EMBA)
Fall 2017
Catching Growth Waves in Emerging Markets (MBA)
(PhD) Mathematical Models in Marketing (PHD)
Spring 2017
New Product Development (MBA)
Catching Growth Waves in Emerging Markets (MBA)
Fall 2016
New Product Development (MBA)
Catching Growth Waves in Emerging Markets (MBA)
Catching Growth Waves in Emerging Markets (EMBA)
Spring 2016
New Product Development (MBA)
Catching Growth Waves in Emerging Markets (MBA)
(PhD) Mathematical Models in Marketing (PHD)
Fall 2015
Catching Growth Waves in Emerging Markets (MBA)
New Product Development (MBA)
Catching Growth Waves in Emerging Markets (EMBA)
Spring 2015
Catching Growth Waves in Emerging Markets (MBA)
New Product Development (MBA)
Fall 2014
Catching Growth Waves in Emerging Markets (MBA)
Catching Growth Waves in Emerging Markets (EMBA)
Spring 2014
Catching Growth Waves in Emerging Markets (MBA)
(PhD) Mathematical Models in Marketing (PHD)
Catching Growth Waves in Emerging Markets (EMBA)
Spring 2013
Catching Growth Waves in Emerging Markets (EMBA)
Catching the Growth Wave in Emerging Markets (MBA)
Fall 2012
Catching Growth Waves in Emerging Markets (EMBA)
Catching Growth Waves in Emerging Markets (MBA)
Spring 2012
(PhD) Mathematical Models in Marketing (PHD)
Emerging Markets (MBA)
Columbia Caseworks cases
Amazon: Taking on India (2017)
Coauthor(s): Rajeev Kohli
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Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth (2016)
Coauthor(s): Rajeev Kohli, Alonso Martinez
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Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets (2016)
Coauthor(s): Rajeev Kohli, Alonso Martinez
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Walmart: From China to India (2012)
Coauthor(s): Rajeev Kohli, Alonso Martinez
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Scrabulous on Facebook (2011)
Coauthor(s): Rajeev Kohli
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The Launch of the Indian Premier League (2009)
Coauthor(s): Rajeev Kohli
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Research
Journal articles
Probabilistic Models of Lexicographic Choice In Psychometrika (forthcoming)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya
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Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects In Journal of Marketing Research (forthcoming)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
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Error Theory for Elimination by Aspects In Operations Research (2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
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Erratum to "The Capacitated Max k-Cut Problem" In Mathematical Programming (Series A) (2011)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
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The Design of Durable Goods In Marketing Science (2011)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
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Package Size Decisions In Management Science (2010)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
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Conflict resolution in the scheduling of television commercials In Operations Research (2009)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
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The Capacitated Max k-Cut Problem In Mathematical Programming (A) (2008)
Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli
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A Conjoint Approach to Multi-Part Pricing In Journal of Marketing Research (2008)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli
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Inferring latent class lexicographic rules from choice data In Journal of Mathematical Psychology (2008)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
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Representation and Inference of Lexicographic Preference Models and Their Variants In Marketing Science (2007)
Coauthor(s): Rajeev Kohli
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Some Empirical Regularities in Market Shares In Management Science (2006)
Coauthor(s): Rajeev Kohli, Raaj Sah
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Subset-Conjunctive Rules for Breast Cancer Diagnosis In Discrete Applied Mathematics (2006)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi
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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005)
Coauthor(s): Rajeev Kohli
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Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005)
Coauthor(s): Kamel Jedidi, Rajeev Kohli
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Probabilistic Subset Conjunction In Psychometrika (2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
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Average Performance of Greedy Heuristics for the Integer Knapsack Problem In European Journal of Operational Research (2004)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani
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Why Parrondo''s Paradox Is Irrelevant for Utility Theory, Stock Buying, and the Emergence of Life In Complexity (2003)
Coauthor(s): Raghuram Iyengar, Rajeev Kohli
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Internet Recommendation Systems In Journal of Marketing Research (2000)
Coauthor(s): Asim Ansari, Skander Essegaier, Rajeev Kohli
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Extent and Impact of Incubation Time in New Product Diffusion In Journal of Product Innovation Management (1999)
Coauthor(s): Rajeev Kohli, Donald Lehmann, Jae H. Pae, Jae H. Pae
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Lexicographic Systems In Complexity (1999)
Coauthor(s): Rajeev Kohli
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Consideration Sets in Conjoint Analysis In Journal of Marketing Research (1996)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo
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Capacitated Location Problems on a Line In Transportation Science (1996)
Coauthor(s): Prakash Mirchandani, Rajeev Kohli, Arie Tamir
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Joint Performance of Greedy Heuristics for the Integer Knapsack Problem In Discrete Applied Mathematics (1995)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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Coordinating Buyer-Seller Transactions Across Multiple Products In Management Science (1994)
Coauthor(s): Rajeev Kohli, Heungsoo Park
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The Minimum Satisfiability Problem In SIAM Journal on Discrete Mathematics (1994)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani
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A Total-Value Greedy Heuristic for the Integer Knapsack Problem In Operations Research Letters (1992)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis In Journal of Marketing Research (1991)
Coauthor(s): Rajeev Kohli, Vijay Mahajan
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Heuristics for Product Line Design Using Conjoint Analysis In Management Science (1990)
Coauthor(s): Rajeev Kohli, Ramamirtham Sukumar
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Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues In Marketing Science (1990)
Coauthor(s): Rajeev Kohli
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Average Performance of Heuristics for Satisfiability In SIAM Journal on Discrete Mathematics (1989)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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A Cooperative Game-Theory Model for Quantity Discounts In Management Science (1989)
Coauthor(s): Rajeev Kohli, Heungsoo Park
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Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms In European Journal of Operational Research (1989)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation In Journal of Marketing Research (1988)
Coauthor(s): Rajeev Kohli
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Assessing Interaction Effects in Latin Square-Type Designs In International Journal of Research in Marketing (1988)
Coauthor(s): Rajeev Kohli
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A Heuristic Approach to Product Design In Management Science (1987)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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Chapters
Organized Retailing in India: Issues and Outlook In Indian Economic Policies in the Twenty-First Century (2012)
Coauthor(s): Rajeev Kohli, Jagdish Bhagwati
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Probabilistic Greedy Algorithms for Satisfiability Problems In Handbook of Approximation Algorithms and Metaheuristics (2007)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti
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Working papers
Relation Between Elimination-by-Aspects and Nested-Logit Models (2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi
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Advertising, Pricing and the Design for Digital Games (2014)
Coauthor(s): Yena Kim, Rajeev Kohli
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Coalitions, Auctions and Bargaining in the Market for E-Books (2014)
Coauthor(s): Rajeev Kohli
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A Probabilistic Lexicographic Model of Choice (2011)
Coauthor(s): Rajeev Kohli, Ricardo Montoya
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Case studies
Scrabulous on Facebook (2011)
Coauthor(s): Rajeev Kohli
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The Launch of the Indian Premier League (2009)
Coauthor(s): Rajeev Kohli
More Information Download paper (PDF)
Mosaic Communications: The Beginning of Netscape (2000)
Coauthor(s): Rajeev Kohli
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