Qiang Zhou

Education

• 2016-2021 Ph.D. in Marketing, University of Texas at San Antonio, US
• 2010-2011 M.S. in Marketing Communications, University of Birmingham, UK
• 2006-2010 B.A. in International Business Management, University of Nottingham Ningbo, China

Work Experience

• 2021-Present Assistant Professor, Renmin University of China

Research Interests

Sharing economy, Digital marketing, B2B marketing strategy

Courses

Principle of Marketing, Marketing Research

Publications

Academic Articles

• Zhou, Qiang (Kris), B.J. Allen, Richard T. Gretz, and Mark B. Houston (2022), “Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms,” Journal of Marketing, 86 (2), 105–25.

Presentations at Academic Meetings

• Zhou, Qiang (Kris); Allen, B.J.; Gretz, Richard and Houston, Mark, “Online Platform for In-Home Healthcare: Customer Defection and Platform Exploitation,” Annual Meeting of American Economic Association (AEA), San Diego, CA (January 2020).
• Zhou, Qiang (Kris); Allen, B.J.; Gretz, Richard and Houston, Mark, “When Do the Best Service Agents Decrease Customer Retention? An Investigation of Online Service Platforms and Customer Defection,” Annual Conference of American Marketing Association (summer AMA), Chicago, IL (August 2019).
• Yan, Dengfeng; Zhou, Qiang (Kris) and Gretz, Richard, “The Divergent Effects of Even and Odd Brand Names on Consumer Responses to Iterated and Non-Iterated Products,” Annual Conference of American Marketing Association (summer AMA), Chicago, IL (August 2019).
• Zhou, K. Qiang and Yan, Dengfeng, “Anthropomorphism Moderates the Effects of Ownership on Self Perceptions,” Annual Conference of the Association for Consumer Research (ACR), Dallas, TX (October 2018).

Honors and Awards

• Marketing Strategy Consortium Fellow, University of Texas at Austin, 2020
• Award of Best Paper in Track, Summer AMA, 2019
• Graduate Professional Development Award, 2018-2019
• The 36th Annual UH Doctoral Symposium Fellow, University of Houston, 2018