Priya Rangaswamy

Priya Rangaswamy is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D in Marketing from Texas A&M University, an MBA in Finance from Lehigh University, and a Bachelor of Engineering in Electronics and Communication Engineering from PSG College of Technology, Anna University, India. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in three substantive areas: innovation, sustainability/corporate social responsibility, and marketing-finance interface. Prior to her Ph.D., she spent almost a decade in the Media, Semiconductor, and IT industries in product management, market research and business analytics, new product development, and product support roles.

Areas of Expertise

Innovation, Sustainability/Corporate Social Responsibility, Marketing-Finance interface