Preshth Bhardwaj
Assistant Professor of Marketing at Xavier Institute of Management, Bhubaneswar
Links
Biography
Teaching
- RETAIL MANAGEMENT, PRODUCT AND BRAND MANAGEMENT, MARKETING RESEARCH, INTERNATIONAL MARKETING
Research
Retail branding and buying behaviour; pharmaceutical brand promotions and its impact on buying behavioral pattern; pharmaceutical retailing and healthcare management. Publications: - Bhardwaj, Preshth, Das, Gopal, and Khare Arpita (2015). Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: An empirical check, International Journal of Electronic Marketing and Retailing, Inderscience, Vol. 6, No. 3, 194-213. - Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2015). Antecedents to Local Store Loyalty: Influence of Culture, Cosmopolitanism and Price, International Journal of Retail & Distribution Management, Emerald, Vo. 43, Issue. 1, 5-25. - Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2014). Impact of culture, cosmopolitanism and price on local store loyalty: An empirical study from India, Journal of International Consumer Marketing, Taylor and Francis publication, Vol. 26, No. 3, 185-200. - Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1, 75 – 88. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, July-December). Imperial Oilfield Chemicals: A case on New product development, International Journal of Management and Strategy, Vol. 2. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, October). Healthcare Services in India: A Strategic Perspective, International Journal of Research in Commerce, IT and Management, Vol. 1, Issue 5, pg. 78-85. - Jadeja, Jayraj D., Shah, B. R., and Bhardwaj, Preshth (2005, December). Code of Business Conduct: Pharma Marketing at a Crossroads, Perspectives on International Corporate Responsibility, ICR Series: Volume 2, Carnegie Bosch Institute, 359-374. - Jain, Abhinandan K., Sinha, P. K., and Bhardwaj, Preshth (2006, October-December). Planet Health (case), Vikalpa: The Journal for Decision Makers, IIMA, Vol. 31, No. 4, 93-107. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2005, January-June). Indian Pharmaceutical Market: An Outsourcing Destination, GITAM Journal of Management, Vol. 3. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2004, January-June). Sustaining the value of Branded Drugs: A Strategic and Administrative Issue, GITAM Journal of Management, Vol. 2. - Bhardwaj, Preshth, and Jadeja. Jayraj D. (2003, January-June). Intellectual Property Rights and learning and innovation in Indian pharmaceutical market, GITAM Journal of Management, Vol.1.
Journal Publications
Preshth Bhardwaj, Rahul Kumar, Patanjal Kumar. Linkages Between Brand Experience, Shopping Styles and Purchase Decision Involvement: An Empirical Investigation in Retail Indian Apparel. International Journal of Business and Economics Research. Vol. 11, No. 3, 2022, pp. 187-195. doi: 10.11648/j.ijber.20221103.21
Preshth Bhardwaj. Linkages Between Qualification, Experience, Relationship of Medical Representative and Prescription Behavior of General Practitioners: An Empirical Investigation. International Journal of Business and Economics Research. Vol. 11, No. 3, 2022, pp. 196-203. doi: 10.11648/j.ijber.20221103.22
Working Paper
Mohapatra, Sanjay, and Bhardwaj, Preshth (2022). Omni channel case, NA
Bhardwaj, Preshth (2016). LINKAGES BETWEEN BRAND EXPERIENCES, SHOPPING STYLES AND PURCHASE DECISION INVOLVEMENT: AN EMPIRICAL INVESTIGATION IN INDIAN APPAREL RETAIL CONTEXT, Conference on Brand Management, IIT DELHI.
Educational Qualifications
- PhD,
- MBA (Marketing),
- BBA
Administrative Responsibilities
- - Chairperson, Marketing Area at IIM Rohtak (December 2013 to April 2015). - Faculty In-charge, Student and Alumni Affairs at IIM Rohtak (March 2013 to July 2014) . - Secretary, Faculty Council (October 2011 to April 2015) at IIM Rohtak. - Chairperson, Marketing Area at Institute of Management, Nirma University (March 2005 to March 2006).
Videos
Marketing Research fundamental
session Brand elements & Measuring Brand Equity
PRODUCT STRATEGY
Brand Positioning
CBBE Session of branding
SESSION: FACTOR AND CLUSTER ANALYSIS
Measurement and Scaling
Resonance Pyramid Model
Session 1 RM 2020
Read about executive education
Other experts
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.