Phyllis McGinnis

Senior Lecturer in Marketing at Boston University

Biography

Boston University

Phyllis McGinnis began teaching at Boston University’s Questrom School of Business from 1999-2007 and 2013-current. She has over 40 years of senior leadership experience in consumer products and services, branding, marketing, product development, events, promotions and sales management. She received her MS in Business from Boston University, Paris, FR and BA in History/Secondary Education, Boston College.

Passionate, results-oriented consumer market leader and educator with over 20 years of senior leadership in consumer products and services, branding, marketing, product development, events, promotions and sales management and P&L responsibility, I am driven to deliver innovative products, programs and campaigns.

  • Creative, analytical and “feet on the street” expertise drives results in innovation, branding and profits

  • Dynamic leadership, collaboration and mentoring diverse, cross functional teams, providing motivation and vision

  • Accomplished business plan development, presentation and sales proficiency influencing across organization tiers

Currently, I teach Marketing and Business Ethics to undergraduates. In addition, I design, coordinate and teach business elective courses for high school students at BU Metropolitan College, Summer Term; and, I am the faculty advisor for the BU Fashion & Retail Society and BU Guerilla Marketing Club.

MENTOR, ADVISOR, EDUCATOR

  • My Philosophy: Be passionate, fearless, and focused
  • My Message: “Put your shoulders back, hold your head up, and look them in the eye.”
    Do what you love. You will be incredibly successful, you already are.
  • My Commitment: “Once you are my student, you are always my student, always there for you.”
    Unequivocally, I am a dedicated mentor and educator, I advocate for my students, support, and cheer them forward as they pursue their hopes and dreams through education, curiosity, and persistence.

EDUCATION

  • MS, Boston University, Paris, France, 1993
  • BA, Boston College, 1977

AWARDS AND HONORS

  • 2022, Core Challenge 2022, Questrom School of Business
  • 2019, Memorable Quotes & Video, Featured Professors, Boston University
  • 2018, 2018 CORE Challenge, Boston University CORE
  • 2017, Marblehead Paint a Cod, 50th Annua Marblehead Arts Association
  • 2017, Honor a Mentor Recipients, Boston University
  • 2016, Class Gift, Boston University
  • 2016, Distinguished Member, The National Society of Collegiate Scholars, National Society of Collegiate Scholars, Boston University
  • 2015, 2007 MMHE/Irwin New Product Challenge Winners (core), SMG and MMHE
  • 2011, Innovation through Differentiation Award, BJ's Wholesale Club, BJ's Wholesale Club
  • 2009, Produce Association Lifestyle Advertising Award, Produce Marketing Association
  • 2008, BU Legacy Award Honoree, SMG
  • 2007, Honorary Professor, BU LOCK Honor Society

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