Peter Stephenson Wright

Affiliate Professor at ESCP Europe Business School

Schools

  • Rotman School of Management
  • ESCP Europe Business School

Expertise

Links

Biography

ESCP Europe Business School

Biography

Peter Stephenson-Wright has been an Affiliate Professor at ESCP Europe since 2008 where he teaches Marketing and Management topics across a wide range of the School’s programmes.  He is the local London Academic Director for the Executive MBA and Programme Director of the Executive Master in Marketing & Creativity and Creative London summer school programmes.

 

After obtaining a Physics MA at the University of Oxford, Peter worked in the global advertising and marketing industry for many years, taking senior roles at leading communications groups, including WPP, Publicis and Interpublic.  His extensive international experience includes practice in France, Germany and Spain as well as the UK.  Most recently he was CEO of Atletico International Advertising in Barcelona.

 

Across this time, and now at ESCP Europe, he has worked with many of the world’s leading brands, including BNP Paribas, Ford, Orange, Procter & Gamble, Sony, Uber, and the European Parliament.  He continues to teach and consult around the world, including in Africa and China.

 

Peter’s special area of interest is in the application of creativity in business and the ways in which organisations can balance innovative thinking with the rigour of business analysis and process.  During his industry experience, he was involved in the development of several award-winning programmes, including three EFFIE marketing effectiveness winners.

 

He is a passionate believer in the role of business education in developing an ambitious personal mindset, as well as transferring knowledge and skills.

 

Peter is a member of Chatham House, D&AD London and the British Film Institute.

 

Research Interest

Read about executive education

Other experts

Wolfram Schlenker

Focus areas: Potential impacts of climate change on agriculture, climate change and migration, the effect of pollution on agricultural yields, the geography of extreme heat, storage responses to changes in agricultural production volatility, the link between airplane exhaust and local air quality...

Syndric Steptoe

Degrees M.A., Argosy University B.A., The University of Arizona Areas of Expertise Sports Management Collegiate Athletic Student Services Professional Athlete Engagement Identity Development Leadership Bio Syndric Steptoe is originally from Bryan, Texas and a former collegiate football playe...

George Tovstiga

George Tovstiga, Ph.D, is Professor of Strategy at EDHEC Business School. He holds a doctorate in Engineering Sciences (Dr. sc. techn. ETH) from the Swiss Federal Institute of Technology (ETH Zurich, Switzerland). George’s professional background spans international managerial industry practice (...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.