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Biography

ESCP Europe Business School
Affiliate Professor

Biography

Peter Stephenson-Wright has been an Affiliate Professor at ESCP Europe since 2008 where he teaches Marketing and Management topics across a wide range of the School’s programmes.  He is the local London Academic Director for the Executive MBA and Programme Director of the Executive Master in Marketing & Creativity and Creative London summer school programmes.

 

After obtaining a Physics MA at the University of Oxford, Peter worked in the global advertising and marketing industry for many years, taking senior roles at leading communications groups, including WPP, Publicis and Interpublic.  His extensive international experience includes practice in France, Germany and Spain as well as the UK.  Most recently he was CEO of Atletico International Advertising in Barcelona.

 

Across this time, and now at ESCP Europe, he has worked with many of the world’s leading brands, including BNP Paribas, Ford, Orange, Procter & Gamble, Sony, Uber, and the European Parliament.  He continues to teach and consult around the world, including in Africa and China.

 

Peter’s special area of interest is in the application of creativity in business and the ways in which organisations can balance innovative thinking with the rigour of business analysis and process.  During his industry experience, he was involved in the development of several award-winning programmes, including three EFFIE marketing effectiveness winners.

 

He is a passionate believer in the role of business education in developing an ambitious personal mindset, as well as transferring knowledge and skills.

 

Peter is a member of Chatham House, D&AD London and the British Film Institute.

 

Research Interest

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