Peter Robbins

Assistant Professor at DCU Business School

Biography

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Peter Robbins is one of Ireland’s foremost experts in innovation and new product and service development. He was global head of innovation excellence for GlaxoSmithKline where he led many of the worldwide, new product launches for Lucozade, Aquafresh, Sensodyne, Panadol, Ribena, alli and NiQuitin. Peter’s PhD is in Innovation. His area of research is how firms organise for innovation. He is a former head of the Department of Design Innovation in Maynooth University. He is a member of the Government’s National Design Forum and has developed and run courses and workshops in innovation for organisations in the public and private sector. He is on a number of innovation advisory boards in business and the third sector. Peter has trained in the renowned Stanford D School, he is a graduate of London’s What-if creativity programme. He has published in R&D Management, the Irish Journal of Management: International Journal of Innovation Management; London Strategy Review and regularly speaks at international conferences on the subject of managing creativity and innovation

Education

  • Postgraduate Diploma in Third Level Learning and Teaching Dublin Institute of Technology (2013 — 2014)
  • PhD Dublin City University (2006 — 2011)
  • Diploma in Design Thinking Stanford University Graduate School of Business
  • Master's Degree Dublin City University (1997 — 2000)
  • Leaving Certificate Christian Brothers College (1971 — 1981)

Companies

  • Assistant Professor DCU Business School (2019)
  • Head Of Department Maynooth University (2016)
  • Centre Manager and Programme Director EDEN Centre for Entrepreneurship & Design Innovation (2014)
  • Lecturer in Innovation Management NUI Maynooth (2011)
  • Adjunct Innovation Lecturer & Senior Associate Irish Management Institute (2010)
  • Founder and Director The Innovation Foundation (2009)
  • Director of Innovation Excellence GSK (2007 — 2009)
  • Global Innovation Director GlaxoSmithKline (2004 — 2009)
  • Head of OTC Marketing - Scandinavia GlaxoSmithKline (2000 — 2003)

Skills

  • Management Consulting
  • Market Analysis
  • Product Management

Other

Competitive Analysis, Public Speaking, Start-ups, Business Development, Team Leadership, Customer Insight, Digital Marketing, Strategic Partnerships, E-commerce, Marketing Management, Creativity, Online Marketing, Research, Coaching, Marketing Communications, New Business Development, Brand Management, Open Innovation, Innovation, Leadership, Brand Development, Change Management, Innovation Management, Strategic Planning, Marketing, Marketing Strategy, Business Strategy, Product Development, Management, Market Research, Entrepreneurship, Strategy

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