Peter Naude

Peter Naudé is Professor of Marketing and also Deputy Dean for Academic Programmes at Manchester Business School. He graduated with a B. Bus Sc. Degree from the University of Cape Town, a M.Sc. (Operations Research) from Sussex University, B.Sc. (Information Systems) from the University of South Africa, a PhD in Quantitative Modelling of Organisational Buyer Behaviour and then a M.Sc. in Education, both from Manchester University. After a number of years spent in Consultancy, he joined the University of Cape Town's Graduate School of Business as a lecturer, before joining the staff at Manchester Business School in 1990. He joined the University of Bath School on Management in 1999, returning to Manchester in 2005. He has published three books and around 80 articles in journals, all dealing with Business-to-Business marketing.

RESEARCH

Keegan, B., D. Dennehy & P. Naudé (2022)

Implementing Artificial Intelligence into traditional B2B Marketing Practices: An Activity Theory perspective, accepted by Information Systems Frontiers, 11/3/22

Toth, Z., G. Hizsak, E. Nemkova & P. Naudé (2022)

Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital, Journal of Business Research, 144, pp. 450-460

Najafi-Tavani, S., E. Parvizi-Omran, H. Sharifi & P. Naudé (2022)

The impact of alternative financial supply chain practices on supply risk: a relationship quality and buyer relative power perspective, Industrial Marketing Management, 100, pp. 112-126

Zaefarian, G., S. Najafi-Tavani, M. Robson, P. Naudé, F. Abbasi (2022)

When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity, Journal of Business Research, 145, pp. 130-143

Lindgreen, A., C.A. Di Benedetto, R.J. Brodie and P. Naudé (2021)

Translating research into teaching in How to fast-track your academic career, by A. Lindgreen, C. A. Di Benedetto, J. Van Hamme and J. Nicholson (eds.) Edward Elgar Publishing, Gloucester, pp. 173-187