Peter Mitchell

Peter Mitchell joined the full-time faculty at Wake Forest after 35 years on the agency side as a brand strategist and owner, and 10 years as adjunct professor of practice at the Wake Forest University School of Business. As President of Greensboro-based marketing communications firm, SFW, and Executive Vice President, Saatchi & Saatchi New York, Peter led successful campaigns for brands such as Cheerios, Quaker Oats, Reynolds Wrap, Fruit of the Loom and Gatorade. During his tenure at Wake Forest he has taught Consumer Behavior, Marketing Research, Effective Writing For Advertising and Public Relations, Marketing Strategy & Planning and Advanced Campaign Development. Peter has his undergraduate degree in Journalism from the University of North Carolina, Chapel Hill and his MBA from the Tuck School at Dartmouth College.