Peder Inge Furseth
Associate Professor - Department of Communication and Culture at BI Norwegian Business School

Schools
- BI Norwegian Business School
Links
Biography
BI Norwegian Business School
I am a leadership and innovation strategy researcher and teacher with 20 years of experience. Leadership is about producing useful change; innovation is about coming up with something new that has economic or non-economic value.
My speciality is to integrate executive education with research, workshops and professional networks. My main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. My main teaching is the master of management program called Innovation & Commercialization (Nyskaping og kommersialisering), a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area. Please take a look at my daily twitter feeds at twitter.com/PIFurseth, check my blog pifurseth.blogspot.com for weekly updates, and you will also find me on LinkedIn.
Research areas
Innovation processes, service innovation, business models, innovation culture, multi-channel retailing, social networks, and value formation.
Teaching areas
Innovation and commercialization; strategic management.
ACADEMIC DEGREES
- 1999 University of Oslo Ph.D Dr. Polit.
- 1992 University of Oslo Master Cand. Sociol.
- 1989 University of Oslo Master Cand. Oecon
WORK EXPERIENCE
- 2014 - Present Molde University College Associate Professor (2-er stilling)
- 2000 - Present BI Norwegian Business School Associate Professor
- 1994 - 2000 Norwegian School of Trade and Retail Management Associate Professor
- 1989 - 1994 National Institute for Consumer Research Research Assistant
Videos
Furseth, Peder Inge - Norweigan Business School, Norway (037)
Peder Inge Furseth explains the SIT model
Peder Inge Furseth on Financial Assets
Read about executive education
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