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Peder Inge Furseth explains the SIT model

Biography

BI Norwegian Business School
Associate Professor - Department of Communication and Culture

I am a leadership and innovation strategy researcher and teacher with 20 years of experience. Leadership is about producing useful change; innovation is about coming up with something new that has economic or non-economic value.

My speciality is to integrate executive education with research, workshops and professional networks. My main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. My main teaching is the master of management program called Innovation & Commercialization (Nyskaping og kommersialisering), a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area. Please take a look at my daily twitter feeds at twitter.com/PIFurseth, check my blog pifurseth.blogspot.com for weekly updates, and you will also find me on LinkedIn.

Research areas

Innovation processes, service innovation, business models, innovation culture, multi-channel retailing, social networks, and value formation.

Teaching areas

Innovation and commercialization; strategic management.

ACADEMIC DEGREES

  • 1999 University of Oslo Ph.D Dr. Polit.
  • 1992 University of Oslo Master Cand. Sociol.
  • 1989 University of Oslo Master Cand. Oecon

WORK EXPERIENCE

  • 2014 - Present Molde University College Associate Professor (2-er stilling)
  • 2000 - Present BI Norwegian Business School Associate Professor
  • 1994 - 2000 Norwegian School of Trade and Retail Management Associate Professor
  • 1989 - 1994 National Institute for Consumer Research Research Assistant

POPULAR SCIENTIFIC ARTICLES

Cuthbertson, Richard; Furseth, Peder Inge; Reynolds, Jonathan. 

How retailers drive value through innovation. The Retail Digest 2013 ;Volume Winter issue. p. 30-34 BI

Furseth, Peder Inge. 

Bør vi høre på økonomene?. Dine Penger 2009 (10) BI

Furseth, Peder Inge. 

Value-driven service innovation. Retail Digest 2009 p. 4-5 BI

Furseth, Peder Inge. 

Increasing Online Customer Satisfaction in a Multi-channel Environment. Retail Digest 2008 (56) p. 36-41 BI

CONFERENCE PAPERS

Furseth, Peder Inge; Cuthbertson, Richard. 

The Amazon Economy - Value Driven Service Innovation-. Presented at the International Society for Professional Innovation Management, ISPIM, Vienna, Austria, June 20th, 2017, session 4.2 ‘Platforms & Ecosystems for; 2017-06-18 - 2017-06-21 BI

Furseth, Peder Inge; Richard, Cuthbertson. 

Service Dominant Markets.. Naples Forum on Service. “Service Dominant Markets”. Presented at the Naples Forum on Service, Sorrento, Italy, June 7th, 2017, in a parallel session named ‘Service Innovation’.; 2017-06-06 - 2017-06-09 BI

Furseth, Peder Inge. 

Introductory remarks on service innovation and business models. 2nd Annual Workshop on Value Driven Service Innovation; 2011-10-13 - 2011-10-14 BI

Furseth, Peder Inge; Cuthbertson, Richard; Reynolds, Jonathan. 

Value driven service innovation: A framework for identifying the potential drivers of innovation. XXI International RESER Conference; 2011-09-08 - 2011-09-09 BI

Furseth, Peder Inge; Cuthbertson, Richard; Reynolds, Jonathan. 

The dynamics of value-driven service innovation. 20th International RESER conference 2010: The Resilience of the Global Service Economy; 2010-09-30 - 2010-10-02 BI

Furseth, Peder Inge; Cuthbertson, Richard; Reynolds, Jonathan. 

The dynamics of value-driven service innovation. The XXI ISPIM Conference: The Dynamics of Innovation; 2010-06-06 - 2010-06-09 BI

Furseth, Peder Inge; Cuthbertson, Richard; Reynolds, Jonathan. 

Towards a research agenda for service innovation. Neon-dagene 2010; 2010-11-24 - 2010-11-26 BI

Furseth, Peder Inge. 

Online Transactions: Innovative Opportunities and Strategies. International Conference on eBusiness; 2005-12-05 - 2005-12-09 BI

RESEARCH REPORTS

Furseth, Peder Inge; Samuelsen, Elisabeth. 

Utvikling av multikanal-strategi: Betydning av sømløshet og samspill mellom distribusjonskanaler. Forskningsrapport 5/20108.. Oslo: Handelshøyskolen BI 2008 270 p. (5) BI

Furseth, Peder Inge. 

Internett som innovativ salgskanal: Utfordringer og løsninger belyst av ledere i Oslo, London og San Francisco. : Handelshøyskolen BI 2006 127 p. (3) BI

Furseth, Peder Inge. 

Consumer research as economic sociology. Lysaker: Statens institutt for forbruksforskning 1994 86 p. SIFO Arbeidsrapport(8) HIOA

Furseth, Peder Inge. 

Konkurranse i detaljhandelen. En forstudie. Lysaker: Statens institutt for forbruksforskning 1994 224 p. SIFO Arbeidsrapport(9) HIOA

BOOKS

DeMello, Steven; Furseth, Peder Inge. 

Innovation and Culture in Public Services: The Case of Independent Living. Edward Elgar Publishing 2016 (ISBN 978-1-78347-537-7) 182 p. BI

Furseth, Peder Inge; Cuthbertson, Richard. 

Innovation in an Advanced Consumer Society: Value-Driven Service Innovation. Oxford University Press 2016 (ISBN 978-0-19-870511-6) 220 p. BI

Cuthbertson, Richard; Furseth, Peder Inge; Ezell, Stephen. 

Innovating in a Service-Driven Economy: Insights, Application and Practice.. Palgrave Macmillan 2015 (ISBN 9781137409034) 232 p. BI

Furseth, Peder Inge; Cuthbertson, Richard. 

Service Innovation Triangle: The Building Blocks of Innovation. Oxford, UK: Oxford Institute of Retail Management, University of Oxford 2012 (ISBN 978-1-873955-01-7) 27 p. BI

Furseth, Peder Inge. 

Integrasjon av salgskanaler: Serviceinnovasjon og strategi. Fagbokforlaget 2010 (ISBN 9788245006308) BI

Furseth, Peder Inge. 

Social Influences on Competition: A Study of Retailing inNorway. Unipub forlag 2004 326 p. BI

SCIENTIFIC ARTICLES

Berridge, Clara; Furseth, Peder Inge; Cuthbertson, Richard; DeMello, Steven. 

Technology-based innovation for independent living: Policy and innovation in the United Kingdom, Scandinavia, and the United States. Journal of Aging & Social Policy 2014 ;Volume 26.(3) p. 213-228 BI

Furseth, Peder Inge; Cuthbertson, Richard. 

The Service Innovation Triangle: A tool for exploring value creation through service innovation. International Journal of Technology Marketing 2013 ;Volume 8.(2) p. 159-176 BI

Furseth, Peder Inge; Cuthbertson, Richard; Reynolds, Jonathan. 

How retailers drive value through innovation. The Retail Digest 2013 ;Volume 20.(1) p. 30-33 BI

Furseth, Peder Inge. 

Betydningen av sømløshet for lojalitet til nettkanalen. Magma - Tidsskrift for økonomi og ledelse 2009 ;Volume 12.(4) p. 45-55 BI

Furseth, Peder Inge. 

Service innovasjon: Nye perspektiver og anvendelser. Magma - Tidsskrift for økonomi og ledelse 2008 ;Volume 11.(5) p. 64-74 BI

Furseth, Peder Inge. 

Håndtrykkenes sosiologi. Hvordan vennskap mellom ledere påvirker konkurranse og prissetting. Tidsskrift for samfunnsforskning 2005 ;Volume 46.(4) p. 435-466 BI

Furseth, Peder Inge. 

Competition in Norwegian Retailing. ? 2001 ;Volume 31.(september) p. 29-31 BI

CHAPTERS

Furseth, Peder Inge; Cuthbertson, Richard. 

The service innovation triangle: Moving to an alternative business model. I: Handbook of research on innovation in tourism industries. Edward Elgar Publishing 2014 ISBN 978-1-78254-840-9. p. 203-227 BI

Furseth, Peder Inge. 

Innovasjonens hvem, hva, hvordan: broen mellom idé og marked. I: Innovasjonsprosesser. Om innovasjoners odyssé, Hernes og Koefoed (red). Fagbokforlaget 2007 p. 199-222 BI

Furseth, Peder Inge. 

Innovative Opportunities and Strategies for Online Transactions. I: Niels Kornum and Mogen Bjerre, editors: Grocery E-Commerce: Consumer Behaviour and Business Strategies. Edward Elgar Publishing 2005 ISBN 1-84542-298-8. p. 276-293 BI

MEDIA CONTRIBUTIONS

Furseth, Peder Inge. 

Debatt i NRKs program Dagsnytt 18 den 15. juni 2017, med Innovasjon Norge. Det gjelder kritikken jeg fremsatte mot Innovasjon Norge i Aftenposten (papir) samme dag.. NRK Dagsnytt 18 [Radio] 2017-06-15 BI

Furseth, Peder Inge. 

Innovasjon Norge bryter med sin visjon. Romsdals Budstikke. 2017 p. 28- HIM BI

Furseth, Peder Inge. 

Innovasjon Norge bryter med sin visjon.. Aftenposten (morgenutg. : trykt utg.) 2017 BI

Furseth, Peder Inge. 

Innovasjon Norge peker i feil retning.. Aftenposten (morgenutg. : trykt utg.) 2017 BI

Furseth, Peder Inge. 

Replikk : fem innspill til Innovasjon Norge. Romsdals Budstikke. 2017 p. 34- HIM BI

Furseth, Peder Inge. 

Hvordan drive omstilling?. Romsdals Budstikke. 2016 BI HIM

Furseth, Peder Inge. 

Hvordan omstille best?. Stavanger Aftenblad 2016 BI HIM

Furseth, Peder Inge. 

Tjenester må stå i sentrum for omstilling, også i industribedrifter. Stavanger Aftenblad 2016 BI HIM

Furseth, Peder Inge. 

Jack Ma: Nettgambleren. Dagens næringsliv Magasinet [Newspaper] 2014-11-01 BI

Furseth, Peder Inge. 

NRK P2 Kulturnytt, intervju om netthandel. Intervjuet av Maria Pile Svåsand. NRK P2 Kulturnytt og Alltid nyheter [Radio] 2014-01-02 BI

Furseth, Peder Inge. 

Regjeringens forslag er næringsfiendtlig. e24.no [Internet] 2014-11-09 BI

Furseth, Peder Inge. 

Skal gjøre andre butikkers mareritt til butikk-konsept. Dagens næringsliv http://www.dagensit.no/article2742694.ece [Newspaper] 2014-01-03 BI

Furseth, Peder Inge. 

Staket ut kursen da hun var 15 år. Aftenposten http://www.aftenposten.no/okonomi/Staket-ut-kurs [Newspaper] 2014-06-01 BI

Furseth, Peder Inge. 

Eldrebølgen: - Teknologi er ikke synonymt med roboter. http://www11.nrk.no/nyheter/norge/1.11051809 [Internet] 2013-05-29 BI

Busterud, Kjersti; Furseth, Peder Inge. 

Slik sparer du penger på nettet. Moss Avis, Varden, Drammens tidende, Fredrikstad blad m.fl. [Internet] 2011-01-07 BI

Furseth, Peder Inge. 

"Sprer behagelige priser". abctv.no [TV] 2011-01-01 BI

Furseth, Peder Inge; Arntsen, Erlend Ofte. 

Gjør nettkupp nå. VG [Newspaper] 2011-11-10 BI

Furseth, Peder Inge; Busterud, Kjersti. 

Gjør en god netthandel. Byavisa Trondheim [Internet] 2011-01-04 BI

Furseth, Peder Inge; Rønningsbakk, Iselin. 

Julehandelen tok seg opp. Aftenbladet, og i 54 andre nettaviser over hele Norge [Internet] 2011-12-22 BI

Furseth, Peder Inge; Stokke, Ole Petter B.. 

Bransjen raser mot innovasjonskutt. Computerworld [Internet] 2011-01-31 BI

Furseth, Peder Inge; TV2, Nyhetskanalen. 

Dobbel økning i julehandel på nett enn i forretninger. TV2 Nyhetskanalen, kl 0900 [TV] 2011-12-27 BI

Furseth, Peder Inge; TV2, Nyhetskanalen. 

Netthandel øker mest hos unge. TV2 Nyhetskanalen, Karl Johans gate 14, Oslo, kl 14 [TV] 2011-12-01 BI

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