Paul Palmer Jr. II
Senior Lecturer in MarketingMBA Diversity Coach at Kelley School of Business
Biography
Kelley School of Business
Paul is a leader in multicultural marketing, licensing/partnership development and guerilla/non-traditional marketing. He has 20
Areas of Expertise
Multi-cultural and Targeted Marketing (specializing in kids, tweens and college students), Effective Use of Advertising and non-traditional media, New Business Development (including New Products Innovation and Alternative Sales Channels), Business Case for Diversity, Licensing & Strategic Partnerships
Academic Degrees
- MBA, Indiana University, 1996
- BSME, Rose-Hulman Institute of Technology, 1989
Professional Experience
- Principal Consultant, Kaleidoscope Marketing Solutions
- Director of Ethnic Marketing and Diversity Lead, American Greetings Company
- Director of Marketing, American Greetings Company
- New Channels and New Business Development, Hasbro Toys
- Sr. Brand Manager Star Wars Toys, Hasbro Toys
- Brand Management, The Procter & Gamble Company
- Sales and Applications Engineer, Firestone Industrial Products
- Engineer, Vitro Corporation a Division of Tracor
Awards, Honors & Certificates
- Grand Winner of the 2007 American Greetings Chairman’s Award for Innovation
- Finalist, 2007 American Greetings Chairman’s Award for New Process Improvement
- Indianapolis Star; Doer’s Profile, Interesting Hoosiers Doing Cool Things, October 2006
- Winner of Toy Wishes Magazine’s 2002 Toy of the Year for the Star Wars Interactive R2D2
- Fellow, Consortium for Graduate Study in Management
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