Paul Hoban

Paul Hoban was an assistant professor of marketing and the Wisconsin School of Business. His research leveraged quantitative methods to study advertising effectiveness and firm decision making. Hoban earned his undergraduate degree in marketing from Michigan State University and his Ph.D. from UCLA.

Companies

• Economist Manager Amazon (2021)
• Assistant Professor of Marketing Wisconsin School of Business (2014 — 2021)
• Board Member Capital Brewery Co., Inc. (2018 — 2021)
• Teaching Assistant UCLA Anderson School of Management (2010 — 2014)
• Senior Marketing Analyst TravelCLICK (2007 — 2009)
• Consultant Capgemini (2006 — 2007)

Education

• Ph.D. University of California, Los Angeles - The Anderson School of Management (2009 — 2014)
• Marketing Michigan State University (2002 — 2006)

Selected Published Journal Articles

Hoban, P. & Bucklin, R. (2015). Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment. Journal of Marketing Research (52), 375-393.

Practitioner-Oriented Publications

Bucklin, R. & Hoban, P. (2016). Marketing Models for Internet Advertising. Handbook of Marketing Decision Models, 2nd Edition

Presentations

ISMS Marketing Science Conference ( 2016 ) Temporal Differences in Display Advertising Effectiveness: The Impact of Browsing Objectives

ISMS Marketing Science Conference ( 2014 ) Online Daily Deals: The Role of Online Reviews in Firm Decisions

University of Houston Doctoral Consortium ( 2013 ) Online Daily Deals: Discounting & Online Word of Mouth

ISMS Marketing Science Conference ( 2011 ) Internet Display Advertising and Consumer Purchase Behavior: Do Ad Platforms Matter?

Editorial and Reviewing Activities

Management Science - Since January 2016 Invited Manuscript Reviewer

Marketing Science - Since January 2016 Invited Manuscript Reviewer

Journal of Marketing Research - Since January 2015 Invited Manuscript Reviewer