Paul Hoban
Economist Manager at Amazon / Assistant Professor of Marketing
Links
Biography
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Paul Hoban was an assistant professor of marketing and the Wisconsin School of Business. His research leveraged quantitative methods to study advertising effectiveness and firm decision making. Hoban earned his undergraduate degree in marketing from Michigan State University and his Ph.D. from UCLA.
Companies
- Economist Manager Amazon (2021)
- Assistant Professor of Marketing Wisconsin School of Business (2014 — 2021)
- Board Member Capital Brewery Co., Inc. (2018 — 2021)
- Teaching Assistant UCLA Anderson School of Management (2010 — 2014)
- Senior Marketing Analyst TravelCLICK (2007 — 2009)
- Consultant Capgemini (2006 — 2007)
Education
- Ph.D. University of California, Los Angeles - The Anderson School of Management (2009 — 2014)
- Marketing Michigan State University (2002 — 2006)
Selected Published Journal Articles
Hoban, P. & Bucklin, R. (2015). Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment. Journal of Marketing Research (52), 375-393.
Practitioner-Oriented Publications
Bucklin, R. & Hoban, P. (2016). Marketing Models for Internet Advertising. Handbook of Marketing Decision Models, 2nd Edition
Presentations
ISMS Marketing Science Conference ( 2016 ) Temporal Differences in Display Advertising Effectiveness: The Impact of Browsing Objectives
ISMS Marketing Science Conference ( 2014 ) Online Daily Deals: The Role of Online Reviews in Firm Decisions
University of Houston Doctoral Consortium ( 2013 ) Online Daily Deals: Discounting & Online Word of Mouth
ISMS Marketing Science Conference ( 2011 ) Internet Display Advertising and Consumer Purchase Behavior: Do Ad Platforms Matter?
Editorial and Reviewing Activities
Management Science - Since January 2016 Invited Manuscript Reviewer
Marketing Science - Since January 2016 Invited Manuscript Reviewer
Journal of Marketing Research - Since January 2015 Invited Manuscript Reviewer
Read about executive education
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