Paul Harrigan

I have been at UWA since July 2012. Before this, I was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. I have also been an Adjunct Professor at IESEG School of Management in France since 2011. My PhD, awarded 2008, is from Ulster University in the UK.

I have considerable experience in research, teaching, university service, and industry engagement. My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 30 international journals and books, and presented it at over 30 international conferences. I have assisted many organisations with their social media marketing. My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

Education/Academic qualification

• Marketing, PhD, Ulster University 2005 → 2008
• Marketing & Entrepreneurship, MSc, Ulster University 2004 → 2005
• Management with French, BSc, Queen's University Belfast 2001 → 2004