Patrick van Kenhove

Research disciplines

• Social sciences
  • Advertising
  • Business-to-business marketing
  • Consumer behaviour
  • Market research
  • Marketing channels and retailing
  • Marketing communications
  • Marketing models
  • Pricing
  • Product management
  • Public relations
  • Marketing not elsewhere classified
  • Sociological methodology and research methods

Companies

• Professor of Marketing Ghent University (1991)
• Professor of Marketing Vlerick Leuven Gent Management School (1991 — 2000)

Publications

• Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt
  Saar Bossuyt, Patrick Van Kenhove
  A1 Journal Article in JOURNAL OF BUSINESS ETHICS
  2018

• Contemporary topics in consumer morality : an investigation of ethical and unethical consumer judgment, decision making and behavior
  Charlotte De Corte,Patrick Van Kenhove, Iris Vermeir
  Dissertation
  2017

• One sail fits all? A psychographic segmentation of digital pirates
  Charlotte De Corte, Patrick Van Kenhove
  A1 Journal Article in JOURNAL OF BUSINESS ETHICS
  2017

• The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?
  Saar Bossuyt, Iris Vermeir, Hendrik Slabbinck, Tine De Bock, Patrick Van Kenhove
  A1 Journal Article in JOURNAL OF ECONOMIC PSYCHOLOGY
  2017

• The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents
  Iris Vermeir, Tine De Bock, Patrick Van Kenhove
  A1 Journal Article in PSYCHOLOGY & MARKETING
  2017

• A dirty store is a cost forever: the harmful influence of disorderly retail settings on unethical consumer behavior
  Saar Bossuyt, Patrick Van Kenhove
  A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
  2016

• Morality in the marketplace: investigating the antecedents of unethical consumer behavior
  Saar Bossuyt, Patrick Van Kenhove, Tine De Bock
  Dissertation
  2016

• Would you be so kind to buy fair? The impact of interpersonal feelings on fair-trade consumption
  Saar Bossuyt, Charlotte De Corte, Patrick Van Kenhove
  C3 Conference
  2016