Patricia West

Professor West’s research focuses on consumer learning and “smart agents.” In particular, she studies how to elicit consumer preference and assist buyers in the decisionmaking process. Her work also examines the use of neural networks in predicting consumer choice. Professor West has published her work in the Journal of Consumer Research, Marketing Science and Marketing Letters. She has been awarded several University of Chicago fellowships, the Hillel J. Einhorn Memorial Fellowship and a 1997 Journal of Consumer Research Robert Ferber Award.

Education

• Ph.D. The University of Chicago Booth School of Business (1985 — 1991)

Companies

• Associate Professor of Marketing The Ohio State University - Fisher College of Business (1998)
• Associate Dean of Undergraduate Programs The Ohio State University - Fisher College of Business (2013 — 2016)
• Assistant Professor The University of Texas at Austin McCombs School of Business (1992 — 1998)