Patrice Perry-Rivers
Associate Professor and Director, VSU Center for Entrepreneurship at Virginia State University
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Biography
Dr. Perry-Rivers holds a Ph.D. in Management from Rutgers Business School, a Masters in Business Administration from Regent University, and a Bachelor's degree from the University of Virginia.
She is committed to producing relevant, policy-impacting academic research, and has published and/or developed several scholarly articles to that end. Her research efforts focus on resource position and entrepreneurial strategy, minority entrepreneurship, social entrepreneurship, and embedding corporate social responsibility into firm strategy. Her research is published in Entrepreneurship Theory and Practice, the Journal of Ethics and Entrepreneurship, and has been presented at several noteworthy academic conferences, including the Academy of Management annual conference, the United States Association of Small Business Educators (USASBE) annual conference, and New York University's Annual Social Entrepreneurship Conference.
Dr. Perry-Rivers also has over a decade of experience in corporate marketing/advertising and entrepreneurship. In corporate, she worked as a Senior Marketing Consultant responsible for a nearly $2 million account list and managed specialty publications for the Virginian-Pilot newspaper, the largest Virginia newspaper and, at the time, part of the media conglomerate that owned the Weather Channel and numerous other television stations and newspapers across the U.S. As an entrepreneur, she owned and managed a real estate team generating over $16 million in annual sales and which ranked in the top 10% of realtors within Hampton Roads, a top forty U.S. market, within its first 3 years of existence. In her corporate and entrepreneurship roles, she was responsible for generating and/or managing millions of dollars, hundreds of clients, and very high levels of productivity.
She brings both her scholarly training and practical experience into the classroom, and seeks to inspire students toward success in their own careers. As an academic and professor, she has received numerous fellowships and scholarships, presented her research on entrepreneurial strategy, social entrepreneurship, and minority entrepreneurship at notable academic conferences, created research for publication in quality peer-reviewed academic journals, and taught at the college level for over 7 years. Finally, she has a keen sense of social responsibility. She has co-founded or served social enterprises and community organizations that seek to bolster the long-term economic productivity of at-risk youth and disadvantaged groups in Hampton Roads and Richmond. She seeks to embed the same strong sense of social responsibility within the strategic management and entrepreneurship courses she teaches, and the activities of the Centers she directs.
Videos
What is Entrepreneurship?
Bringing Entrepreneurial Experience Into the Classroom
"VSU ENTREPRENEURSHIP TODAY" interviews Director of VSU Center for Entrepreneurship Dr. Perry-Rivers
Strategic Leadership, the Strategy Making Process & Competitive Advantage (Dr. Perry-Rivers)
The SFC Center for Entrepreneurship
Kickoff Webinar and Virtual Conference Video for the Minority Small Business Launch Center Program
MUNICIPAL ADVISORY BOARD - MINORITY SMALL BUSINESS DEVELOPMENT - 1ST MEETING (JULY 14, 2021)
Classes on Becoming an Entrepreneur
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