Patrali Chatterjee

Dr. Patrali Chatterjee is Chair and Professor, Department of Marketing and Graduate Coordinator of the Digital Marketing Program at the Feliciano School of Business, Montclair State University. Dr. Chatterjee is Vice-President, American Collegiate Retailing Association, the leading academic association for retailing educators world-wide. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from Owen School of Management, Vanderbilt University. Prof. Chatterjee's research interests include customer insights and marketing analytics, clickstream data modeling, customer equity management, omnichannel retail strategy and digital/social/mobile marketing. Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like Fast Company, The Wall Street Journal, Stanford Innovation Review, Time, The Star Ledger, WalletHub.com among others. She is coauthor of Retail Management: A Strategic Approach published by Pearson. She has served as conference chair, session chairs, reviewer for several academic journals and the Harvard Business School Publishing and had coedited issues for several academic journals including Journal of Research in Interactive Marketing and Journal for Advancement in Marketing Education. She was involved as an Inaugural Professor in the Google Online Marketing Challenge, a global competition aimed at training students in developing and executing online advertising campaigns for nonprofits and entrepreneurs. Prof. Chatterjee has consulted for several organizations including CIT Group, Dick’s Sporting Goods, Google Create, NJ Department of Environmental Protection, Spencer Savings Bank among others.

Education

• Ph.D. Vanderbilt University - Owen Graduate School of Management (1993 — 1997)
• Ph.D. 1st year The University of Texas at Dallas - School of Management (1992 — 1993)
• MMS Jamnalal Bajaj Institute of Management Studies (1990 — 1992)

Companies

• Chair, Department of Marketing Feliciano School of Business - Montclair State University (2019)
• Graduate Program Coordinator - Digital Marketing Feliciano School of Business - Montclair State University (2017)
• Professor Feliciano School of Business, Montclair State University (2014)
• Secretary American Collegiate Retailing Association (2016 — 2018)
• Co-Chair 2016 Annual Conference American Collegiate Retailing Association (2015 — 2016)
• Associate Professor, Marketing Montclair State University (2006 — 2014)
• Assistant Professor Rutgers Business School (1998 — 2006)
• Vice Chair, Department of Marketing Rutgers Business School (2005 — 2006)

Skills

• CRM
• SEO
• Marketing Communications

Other

Google Adwords, Brand Development, Statistics, Digital Marketing, E-commerce, Market Research, Online Marketing, Online Advertising, Research, Marketing Management, Advertising, Marketing Strategy, Social Media Marketing, Marketing Research

Honors and Awards

• Faculty Advisor - Google Online Marketing Challenge Top Marketer Award , Google Inc.. (September 2020).
• Judge, 20th Annual ANA Multicultural Excellence Awards , Association of National Advertisers. (September 2020).
• Invited Atendee , Association of North America Higher Education International. (May 2019).
• Invited Speaker , ANA Education Foundation. (February 2019).
• Co-Chair, AMA/ACRA Retailing Conference , The American Marketing Association.
• Best Paper Nominee, AMA/ACRA Retailing Conference , The American Marketing Association. (March 2015).
• Outstanding Paper Award Winner: Literati Network Awards for Excellence 2010 , Emerald Group Publishing Limited. (May 2010).
• Best Paper Award at the AMS/ACRA Retailing Conference , Academy of Marketing Sciences. (September 2009).
• Faculty Advisor - Google Online Marketing Challenge Semi-finalist group , Google, Inc.. (August 2009).
• Doctoral Consortium Fellow , American Marketing Association.
• Doctoral Research Scholar , National Science Foundation.
• Doctoral Research Fellow , Vanderbilt University.
• Graduate Scholarship , University of Bombay.
• Talent Development Award , University of Bombay.