Pascale Crama

Pascale Crama is an Associate Professor of Operations Management at SMU. She is Academic Director of blended learning and the blended master’s in management.

Pascale teaches operations management, healthcare operations, project management, decision analysis, and supply chain management at the undergraduate, masters and executive education levels at SMU.

Her research focuses on new product development, open innovation and project portfolio management. She has written two award-winning teaching case studies and published her work in top tier academic journals.

Education

• Hir Katholieke Universiteit Brussel (1997 — 1999)
• Singapore Management University
• Singapore Management University

Companies

• Principal Investigator SMU Innovation Program (2020)
• Associate Professor Singapore Management University (2016)
• Assistant Professor Singapore Management University (2007 — 2016)

Awards, Recognition and Honors

• Lee Kong Chian Fellow (2017, 2020, 2021)
• Meritorious Service Award, Manufacturing & Services Operations Management Journal (2016, 2019)
• Winner of the 7th Annual INFORMS Case Competition (2006)., awarded at the INFORMS Conference in Pittsburgh for the case "Phytopharm plc" (with B. De Reyck and Z. Degraeve), 2006
• Winner of the Fifth Annual INFORMS Case Competition (2004), awarded at the INFORMS Conference in Denver for the case "Project Portfolio Management at Novartis Pharma" (with B. De Reyck and Z. Degraeve), 2004
• Economic and Social Science Research Council (ESRC) 1+3 Research Studentship , 2002 - 2006

Research Interests

• R & D Project Management
• Applications of Contract Theory
• Project Portfolio Management

Selected Journal Articles (Refereed)

• N. Taneri., Crama, P., 2020, “Turning the Tables: Licensing with Reciprocal Options” Accepted for publication at Management Science.
• Crama P., F. J. Sting, Y. Wu, 2018, “Encouraging Help across Projects”. Management Science 65(3) 1408-1429.
• Kotha R., P. H. Kim, P. Crama, 2018, “Experience and Signaling Value in Technology Licensing Contract Payment Structures”. Academy of Management Journal. 61(4) 1307-1342
• Crama, P., B. De Reyck, N. Taneri. 2017, “Licensing Contracts: Control Rights and Options and Timing”. Management Science 63 1131-1149.
• Popescu, D., P. Crama, 2016, “Revenue Optimization in Live Broadcasting”. Management Science 62 1145-1164.
• Crama, P., B. De Reyck, Z. Degraeve, 2013, “Step by step. The benefits of stage-based R&D licensing contracts”. European Journal of Operational Research 224 572-582.
• Wu Z., P. Crama, W. Zhu, 2012, “The Newsvendor’s Optimal Incentive Contracts for Multiple Advertisers”. European Journal of Operational Research 220 171-181.
• Wu Z., W. Zhu, P. Crama, 2011, “The Newsvendor Problem with Advertising Revenue”. Manufacturing and Service Operations Management 13 281-296
• Crama, P., B. De Reyck, Z. Degraeve, 2008, “Milestone Payments or Royalties? Contract Design for R&D Licensing”. Operations Research 56 1539-1552.