Paola Mallucci holds a Ph.D. in marketing from the University of Minnesota in Minneapolis and holds an MS in marketing from Universita’ Bocconi in Milan, Italy. In Italy, Mallucci also worked for Procter and Gamble as an assistant brand manager. Her teaching interests are in the area of channel management, marketing research, and marketing management. In her work, she investigates how social preferences, such as social pressure and fairness, can affect important marketing decisions, such as product pricing in channels and corporate social responsibility actions.
Mallucci, P. & Cui, T. & Raju, J. & Zhang, Z. (2015). Social Preferences and Distribution Channels. Book
Mallucci, P. & Cui, T. (2016). Fairness Ideals in Distribution Channels. Journal of Marketing Research (53), 969-987.
Marketing Colloquia Series ( 2011 ) Fairness Ideals in Distribution Channels
Student Sustainability Symposium ( 2011 ) The Cost of Social Pressure on Sustainability Marketing Initiatives
Marketing Science ( 2011 ) Pricing Format Choices and Time Inconsistency in the Field
Multi-Disciplinary Academic Research Summit ( 2011 ) Unpacking Consumer and Corporate Motives for Corporate Social Responsibility
Haring Symposium ( 2011 ) Bounded Rationality and Fairness Ideals in Distribution Channels
CLEACC-ACME PhD Colloquia ( 2011 ) Fairness in Vertical Channel Relations - An experimental investigation
INFORMS Annual Meeting ( 2010 ) Competitive Implications of Haggling -- A Theoretical and Experimental Investigation
Marketing Science ( 2010 ) Quantal Response Equilibrium in a Fair-Channel -- An Experimental Investigation
INFORMS Annual Meeting ( 2009 ) Quantal Response Equilibrium in a fair Channel
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