Panagiotis Sarantopoulos

Dr. Sarantopoulos’s research and teaching interests lie in the areas of marketing research and analytics. His work has appeared in elite world journals, such as the Journal of Marketing Research and the Journal of Business Research, and has received strong recognition in the form of best paper awards and funding from Fortune 500 companies. Prior to his academic post, he worked as a data scientist in Greece, Spain and Sweden.

He holds a BSc in Industrial Management and Technology from the University of Piraeus; an MSc in Industrial Engineering and Management from Linköping University; and a PhD in Management Science and Technology from Athens University of Economics and Business.

Journal articles

• Lazaris, C., Sarantopoulos, P., Vrechopoulos, A., Doukidis, G. (Accepted/In press). "Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions." International Journal of Electronic Commerce.
• Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F., Zaki, M. (2020). "Customer Experience Management in the Age of Big Data Analytics: A Strategic Framework." Journal of Business Research. Vol: 116, Pages: 356–65
• Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A. L. (2019). "The Impact of a Complement-Based Assortment Organization on Purchases." Journal of Marketing Research. Vol: 56, Issue: 3, Pages: 459–78
• Sarantopoulos, P., Theotokis, A., Pramatari, K., Doukidis, G. (2016). "Shopping Missions: An Analytical Method for the Identification of Shopper Need States." Journal of Business Research. Vol: 69, Issue: 3, Pages: 1043–52

Work in progress and under review (selected)

• "The Impact of Dynamic Pricing on Trust and Price Search" (with Vomberg, Homburg and Lauer)
• "Additive Omnichannel Atmospheric Cues: The Mediating Effects of Cognitive and Affective Responses on Purchase Intention" (with Lazaris, Vrechopoulos and Doukidis)
• "Intelligent Shopping Agents: Opportunities and Implications of Non-Human Shoppers" (with Kennedy and He)