P. K. Kannan

P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His research expertise is on marketing modeling, applying statistical, econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing - mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).

Dr. Kannan is the Editor-in-Chief of the Interntional Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

His teaching interests include marketing modeling, digital marketing, customer relationship management, and pricing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.

Honors and Awards

• Distinguished Scholar Teacher, 2018, University of Maryland
• Finalist, 2019 Sheth Foundation Award, Journal of Marketing
• Finalist, 2018 AMA/MSI Paul Root Award, Journal of Marketing
• Winner, 2017 IJRM Best Paper Award
• Winner, 2016 AMA/MSI Paul Root Award, Journal of Marketing
• Winner, 2014 AMA/MSI Paul Root Award, Journal of Marketing
• Finalist, 2014 Paul Green Award, Journal of Marketing Research
• Winner, Davidson Award, 2014, Journal of Retailing
• Winner, Outstanding Author Contribution, 2014, Review of Marketing Research
• Winner, Outstanding Paper Award, 2014, European Business Review
• Best Reviewer Award, 2013-14, Journal of Marketing
• AMA Best Innovation, Technology and Interactivity SIG Article, 2012, Journal of Marketing Research
• Winner, Donald R. Lehmann Award, 2009, Journal of Marketing Research
• Winner, John D. C. Little Award, 2008, Marketing Science
• Winner, INFORMS Society of Marketing Science (ISMS) Gary Lilien Practice Prize Award, 2007
• Finalist, Paul Green Award, 2009, Journal of Marketing Research
• Harvey Sanders Professorship, Robert H. Smith School of Business, 2004-2008
• Safeway Fellow, Robert H. Smith School of Business, 1999 – 2004
• Allan J. Krowe Award for Teaching Excellence, 2001
• Distinguished Teaching Award, Robert H. Smith School of Business, 2000, 2008, 2012, 2016
• NSF Grants, 2011-12, 2007-2010, 2002-2005