Oliver Rutz

Education

• PhD University of California, Los Angeles (2007)
• MBA University of California, Los Angeles (2003)
• Diplom (Economics) Ruprecht-Karls-Universitaet (1999)

Academic Expertise

• advertising
• big data
• consumer segmentation
• database marketing

• direct marketing

• e-commerce

• marketing research

• social media

Positions Held

• At the University of Washington since 2011
• Yale School of Management, Assistant Professor of Marketing, 2007-2011
• McKinsey & Company, Germany, Associate and Senior Associate, 1999-2003

Honors and Awards

• Lex N. Gamble Family Award for Excellence in Case Development and Curriculum Innovation, 2018
• Winner, William F. O''Dell Award, American Marketing Association (AMA), 2016
• Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS), 2016
• Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2011-2015), American Marketing Association (AMA), 2015
• Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2010-2014), American Marketing Association (AMA), 2014
• Winner, Donald R. Lehmann Award, American Marketing Association (AMA), 2013
• Finalist, Paul E. Green Award, American Marketing Association (AMA), 2013
• Finalist, Frank M. Bass Award, Marketing Science Institute (MSI), 2013
• MSI Young Scholar, Marketing Science Institute (MSI), 2013
• Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2009-2013), American Marketing Association (AMA), 2013
• Paul E. Green Award, for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research, 2012
• Foster School of Business Dean’s Faculty Research Award, 2012
• MSI Clayton Dissertation Proposal Competition, Honorable Mention, 2007
• EMAC Best Paper based on a Doctoral Dissertation Award, 2007
• Felllow, Sheth Foundation Doctoral Consortium, 2007
• UCLA Anderson Business Honor Society (Top 15%), 2003
• Finalist, Outstanding Marketing Student, UCLA Anderson, 2003
• Fellowship for Outstanding Foreign Students, UCLA Anderson, 2002-2003
• UCLA Anderson Dean''s Scholar, 2001-2002
• McKinsey Fellowship, 2001-2003

Academic Service

• Member of the Editorial Board, International Journal of Research in Marketing (IJRM)
• Member of the Editorial Board, Journal of Interactive Marketing (JIM)
• Member of the Editorial Board, Business Research (BuR)
• Member, Handelsblatt-Management-Forum
• Ad hoc reviewer, Marketing Science
• Ad hoc reviewer, Management Science
• Ad hoc reviewer, Marketing Letters

Courses Taught

• MKTG 505 (Marketing Strategy)
• MKTG 565 (Data Driven Marketing)