Norris Bruce

Norris Bruce’s research focuses on topics such as the use of incentives in the marketing of durables; the effectiveness of advertising in the sequential distribution of motion pictures; the dual effects of advertising on sales and brand building; and the effects of pooling and forgetting on the performance of multi-themed advertising.

Dr. Bruce’s research has been published in Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Interactive Marketing, GfK Marketing Intelligence Review and Journal of the Academy of Marketing Science. His research has been highlighted in The Wall Street Journal.

He teaches courses on marketing research for undergraduate and graduate students, and a PhD seminar on Bayesian statistical methods in marketing.

Dr. Bruce is an associate editor for Quantitative Marketing and Economics and serves on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science.

He is an advisory board member for Informs Society for Marketing Science (ISMS) and served as its first vice president for diversity equity and inclusion.

Before he began his academic career, he worked as a software developer and product marketing manager for several large U.S. corporations.

He received his PhD from Duke University, his MBA from Dartmouth College and his BSc with first-class honors in mathematics from the University of The West Indies, Mona, Jamaica.

Education

• PhD Duke University - The Fuqua School of Business
• MBA Dartmouth College - The Tuck School of Business at Dartmouth
• BSc The University of the West Indies, Mona

Companies

• Professor UNC Kenan-Flagler Business School (2022)
• Associate Professor, Marketing University of Texas at Dallas (2007 — 2021)