Nina Mažar
Professor of Marketing at Questrom School of Business

Schools
- Questrom School of Business
Links
Biography
Questrom School of Business
Nina Mažar is a behavioral scientist, named one of the Top 40 Most Outstanding B-School Profs Under 40 In The World by Poets & Quants. With a focus on behavioral economics, she investigates the implication of human biases on welfare, development, and policy. Nina has published her research in leading academic journals. Popular accounts of her work have appeared on NPR, BBC, in the New York Times, Financial Times, Wired, Harvard Business Review, and various NYTimes Bestsellers as well as in the recent documentary The Honest Truth about Dishonesty and a TEDxToronto talk.
Nina is the co-founder of BEworks consulting, co-originator of University of Toronto’s Behavioural Economics in Action at Rotman (BEAR) center, and former inaugural Senior Behavioral Scientist of the World Bank’s behavioral insights team in Washington, DC. She serves as advisor on boards of various governments. Current and previous engagements include the governments of Canada and Austria and non-for-profit organizations such as Irrational Labs in San Francisco, CA. She holds a PhD in Marketing from the University of Mainz in Germany.
Education
- Postdoctoral Associate (with Dan Ariely) Massachusetts Institute of Technology (2003.09 — 2007.06)
- Dr. rer. pol. Johannes Gutenberg-Universität Mainz (2000 — 2003)
- visiting PhD student Massachusetts Institute of Technology - Sloan School of Management (2001 — 2003)
- not completed (Diplom Betriebswirtin FH) RheinMain University of Applied Sciences (2000 — 2001)
- Diplom Kauffrau Johannes Gutenberg-Universität Mainz (1994 — 1999)
- Abitur Carl-von-Ossietzky Schule Wiesbaden (1991 — 1994)
Videos
BEAR x BI-Org Webinar Series: Nina Mazar
Improving Sustainable Investing through Better ESG Metrics
Insights@Questrom Expert Take: How Behavioral Nudges Impact Organizations
Nudging Out of Debt
Improving Credit Card Debt Management Among higher Risk (subprime) customers, by Dr. Nina Mažar
TEDxToronto 2015 - Speaker Nina Mažar - Teaser
BE101x - BEGP - BIU - Nina Mazar
Nina Mazar- BEHR SUMMIT 2020
Are all our good intensions just cheap talk? | Nina Mažar | TEDxToronto
Nina Mazar - Licensing Effect
"On Air" with Peter Ubel and Nina Mazar
Nina Mazar, Behavioral economist, Real Leader Interview #32
How Behavioral Science Can, and Should, Be Used in the Context of COVID-19
What's Next for Business? An Interdisciplinary Response (Panel 2)
Read about executive education
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