Niels Schillewaert

Professor in Marketing at Vlerick Business School Executive Education

Schools

  • Vlerick Business School Executive Education

Expertise

Links

Biography

Vlerick Business School Executive Education

Managing partner and Co-founder.

Managing consulting and research projects for clients like JDE, Essent, COTY, Shimano, Coca Cola, ABInBev, ... 20 years of experience in market research all-round. Quantititative as well qualitative research skills, in either lifting data to a higher conceptual and consulting level. Always try to prove why we have "consulting" in our brand name by combining "left" and "right" brain concepts.

Experience in various management responsibilities and team leadership.

15 year academic career in which I was awarded for my research several times. Scientific work was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, Industrial Marketing Management, The Journal of Business Research, Survey Research Methods and Information & Management.

A frequent speaker at international conferences in the market research industry such as Esomar, ARF, American Marketing Association, CASRO.

Specialties:

  • Market research in general
  • Research methods & statistics: introducing social media in market research and research communities.
  • Teaching & presentations

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Courses Taught

Read about executive education

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