Niels Kornum

Presentation

My main research interest is multi-stakeholder analysis developed on the basis of branding theory as manifested in international collaboration and a special issue on that issue that I have co-edited. This theoretical perspective of multi-stakeholder analysis is highly relevant to apply on the processes involved in sustainable and circular economy related initiatives and this is one of my core foci for the coming years. Online processes amplify some stakeholder interaction processes. Thus, online communities and social networks play an important role in this research perspective.

Primary research areas

• Multi-stakeholder analysis in branding and sustainability
• Online communities and social networks
• E-commerce with a focus on grocery e-commerce
• Sustainability and circular economy

Courses

Part of the Ciel "Green Innovation in Cities" that develop courses that involve perspectives on urban greening, flows and renewable energy in collaboration with Technical University Denmark and Copenhagen University.

Coordinator of three electives:

• Innovation for sustainability focusing on urban greening and stormwater management
• Urban Metabolism and Innovation in a cradle-to-cradle perspective focusing on the flow of goods and persons from a circular economy persperspectives
• Socially Responsible Consumer Marketing