Nidhi Agrawal
Professor of Marketing at Foster School of Business
Schools
- Foster School of Business
Links
Biography
Foster School of Business
Education
- PhD New York University (2006)
- MBA Mudra Institute of Communications Ahmedabad (1999)
- BBA Gujarat University, Ahmedabad, India (1997)
Academic Expertise
- advertising
- consumer behavior
- consumer segmentation
Positions Held
- At the University of Washington since 2011
- Associate Professor of Marketing, Kellogg School, Northwestern University, 2009-present
- Assistant Professor of Marketing, Kellogg School, Northwestern University, 2005-2009
Honors and Awards
- MSI Young Scholar (2011)
- ACR Doctoral Consortium Faculty Fellow (2010)
- AMA-Sheth Doctoral Consortium Faculty Fellow (2008)
- Hong Kong Research Grants Council Competitive Grant, HK$ 412,500 (2008)
- McManus Research Chair, Northwestern University (2006, 2009-2011)
- Stern Doctoral Research Award, NYU (2006)
Academic Service
- ACR Program Committee (2007, 2011, 2012)
- ACR Program Associate Editor (2010)
- SCP Conference Program Committee (2009, 2010)
- ACR Presidents and Fellows Luncheon Organizer (2007)
Current Professional Affiliations
- American Marketing Association
- Association for Consumer Research
- Society for Consumer Research
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