Nidhi Agrawal

Education

• PhD New York University (2006)
• MBA Mudra Institute of Communications Ahmedabad (1999)
• BBA Gujarat University, Ahmedabad, India (1997)

Academic Expertise

• advertising
• consumer behavior
• consumer segmentation

Positions Held

• At the University of Washington since 2011
• Associate Professor of Marketing, Kellogg School, Northwestern University, 2009-present
• Assistant Professor of Marketing, Kellogg School, Northwestern University, 2005-2009

Honors and Awards

• MSI Young Scholar (2011)
• ACR Doctoral Consortium Faculty Fellow (2010)
• AMA-Sheth Doctoral Consortium Faculty Fellow (2008)
• Hong Kong Research Grants Council Competitive Grant, HK$ 412,500 (2008)
• McManus Research Chair, Northwestern University (2006, 2009-2011)
• Stern Doctoral Research Award, NYU (2006)

Academic Service

• ACR Program Committee (2007, 2011, 2012)
• ACR Program Associate Editor (2010)
• SCP Conference Program Committee (2009, 2010)
• ACR Presidents and Fellows Luncheon Organizer (2007)

Current Professional Affiliations

• American Marketing Association
• Association for Consumer Research
• Society for Consumer Research