Nathaniel Lin

Nathaniel Lin is an experienced leader in marketing and business analytics across various industries worldwide and has over 20 years of front-line leadership experience applying actionable advanced analytics strategies to the world’s largest companies in technology, finance, automotive, telecommunications, retail, and many other businesses. These include IBM, Fidelity Investments, OgilvyOne, and Aspen (now Epsilon) Marketing Analytics.He is currently the President of Analytics Consult and was the Chief Data Scientist at the NFPA. Dr. Lin has been leading efforts to develop leading edge Big Data Analytics technology and knowledge assets to deliver unparalleled values to Chinese consumers and U.S. clients. Nathaniel enjoys being a teacher, author, and hands-on practitioner and business executive in the application of advanced data analytics in a wide variety of businesses. He is a frequently invited speaker in analytics events and had advised over 150 CEOs in the U.S. and abroad on analytics and Big Data issues. He wase also invited by WWW2010 as one of the four expert panelists (together with the heads of Google Analytics, eBay Analytics, and Web Analytics Association) on the Future of Predictive Analytics. As a recognized analytics expert, he has partnered with Professor Tom Davenport to benchmark analytics competencies of major corporations across different industries.

To fulfill his passion in developing future analytics leaders, he has taught Strategic CRM and Advanced Business Analytics to MBA and PhD students at the Georgia Tech College of Management, Boston College Carroll School of Management, Bentley U, Northeastern University and Hult International Business School. Nathaniel has a PhD in Engineering from Birmingham University (UK) and an MBA from MIT Sloan School of Management. He has also published over 10 peer-reviewed papers in leading academic journals and the author of “Applied Business Analytics” published by the Financial Times/Pearson Press in 2015 focusing in bridging the gap between analytics and business insights and strategies. The book has been translated and published in Chinese in 2016