Nandini Nim

Dr. Nim is an empirical marketing strategist. She focuses on real-world marketing problems and use different source of data and empirical methods to provide solutions. She has published her research in top marketing and international business journals.

Awards and Honors

• Graduate Teaching Award - Georgia State University (03/01/2021)
• Young Research Scholar Award - Organizational Frontlines Research Interest Group (02/18/2021)
• Clyde Kitchens/Thoben Elrod/ Delta Sigma Pi Doctoral Fellow - Georgia State University (02/04/2021)

Education

• Ph D in Business Administration/Marketing, Georgia State University (2021)

Publications

• Platform-based Mobile Payments Adoption in Emerging and Developed Countries: Role of Country-level Heterogeneity and Network Effects Journal of International Business Studies 52 (2021), V Kumar, Nandini Nim, Amit Agarwal.
• Driving Growth of Mwallets in Emerging Markets: A Retailer's Perspective Journal of the Academy of Marketing Science 47 4 (2018), V Kumar, Nandini Nim, Amalesh Sharma.
• Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm Emerald Publishing 15 (2018), V Kumar, Ankit Anand, Nandini Nim.
• Mobile Wallets: Marketing Power or a Hype? Mind Your Marketing, Journal of the World Marketing Summit 3 1 (2017), V Kumar, Nandini Nim, Amalesh Sharma.

Presentations

• Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.
• Global Drivers of Unicorns’ Success and the Role of Core Offering, Business Model, and Country-level Heterogeneity (2021), Volume Online, Nandini Nim.
• Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.