Nader Tavassoli
Professor of Marketing. BA MBA (Syracuse), MPhil and PhD (Columbia) at London Business School
Schools
- London Business School
Links
Biography
London Business School
Dr Nader Tavassoli received his PhD from Columbia Business School in 1994. He was on the faculty of the MIT Sloan School of Management until 2002, where he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme.
At London Business School, he founded the Walpole Luxury Management Programme and is a recipient of our prestigious Excellence in Teaching Award. For the past 23 years, Nader has advised and taught executives from internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has been non-executive chairman of The Brand Inside – “inspiring brand-led change” – since 2006.
BA MBA (Syracuse), MPhil and PhD (Columbia) Dr Nader Tavassoli is the founding director of the Walpole Luxury Management Programme at London Business School. He received his PhD from Columbia Business School in 1994 and was on the faculty of the MIT Sloan School of Management until 2002. While there, he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. He has been non-executive chairman of The Brand Inside – inspiring brand-led change since 2006. In 2013, he co-founded Compaso; He is also an angel investor and advisor to Phigital and SoceanIQ. For the past 21 years, he has advised and taught executives from internet and high-tech start-ups to over 30 Global Fortune 500 companies.
Videos
Brand insight: Unilever and London Business School
5.6 Brand Value and Valuation - Brand Management: Aligning Business, Brand and Behaviour
Customer Focused Marketing
Strong brands pay less | FT Business School
Employee-Based Brand Equity
TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance
Webinar: Gaining Brand Traction | London Business School
Interview with David Kershaw, CEO, M&C Saatchi
New Online Course: Brand Management: Aligning Business, Brand and Behaviour
Impacting marketing | London Business School
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