Nada Nasr

Nada Nasr Bechwati is Associate Professor of Marketing at Bentley University. She has a Doctorate in Business Administration from Boston University. Dr. Nasr Bechwati ’s research interests include responsible consumption, behavioral pricing, consumer vengeance, and customer lifetime value. Dr. Nasr Bechwati has published in, among other scholarly journals, the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Business Research, Journal of Consumer Marketing, and the American Statistician. She co-authored a graduate textbook: Marketing Research, Arab World Edition, published by Pearson Inc. She serves on the editorial boards of several academic marketing journals.

Education

• DBA Boston University

Teaching Interests

Consumer Behavior; Marketing Research; Integrated Business Functions

Research Interests

Postpurchase Consumer Behavior; Customer Lifetime Value; Consumer Vengeance; Online Consumer Behavior; Unfair Pricing Practices; Mindful Consumer Behavior

Consulting/Practice Interests

Estimating Customer Lifetime Value; Marketing Research

Awards and Honors

• 2018, Faculty Academic Committee (FAC), Bentley University
• 2004, Social Science Research Network Top Ten List, several times, for JCP Article
• 2002, Bentley College Article Publication Award
• 2001, List of Teachers Ranked as Excellent; University of Illinois, Urbana-Champaign
• 2000, List of Teachers Ranked as Excellent; University of Illinois, Urbana-Champaign
• 2000, Membership in Beta Gamma Sigma
• 1999, Outstanding Doctoral Student Researcher Award; School of Management; Boston University
• 1999, The Direct Marketing Policy Center at the University of Cincinnati Dissertation Grant
• 1998, AMA Consortium Fellow
• 1997, The American Association of University Women International Fellowship Award. Award given to women who have had an outstanding service record in their home country.

Publications

Journal Articles

• Xia, L., Bechwati, N. N. (2021). Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles. Journal of Business Research, (128) 314-325.
• Wang, E., Berthon, P., Nasr, N. I. (2020). Mindfulness and Service Quality: Exploring the Effect of State Mindfulness on Service Encounter Quality. Journal of Marketing Services. Forthcoming.
• Nasr, N. I. (2019). The Beauty and the Beast of Consumption: A Review of the Consequences of Consumption. Journal of Consumer Marketing.
• Ottley, G., Nasr, N. I. (2017). Teaching an Elevated View of Marketing: Marketing with Customers. Marketing Education Review, (28) 3 217-229.
• Xia, L., Nasr, N. I., , . (2017). Combining Good Deals with Good Deeds: The Influence of Price Promotion on Consumers’ Intention to Participate in Checkout Donations Online. Journal of Product and Brand Management.
• Nasr, N. I., Moukaddem, A., Nasr, N. I., Baalbaki, I., , . (2016). Mindful Consumer Behavior: A Cross-cultural Comparison. Journal of International and interdisciplinary business research.
• Nasr, N. I., Eshghi, A., Ganguli, S., , . (2012). Service Quality in Hybrid Services: A Consumer Value Chain Framework. Journal of Services Research, (12) 1
• Nasr, N. I. (2011). Willingness to Pay for Professional Services: Do I Know? Do I Enjoy?. Southeast Europe Meetings Industry Magazine: Kongres, (5) 3 54-56.
• Nasr, N. I. (2011). Consumers' Willingness to Pay for Professional Services. Journal of Poduct and Brand Management, (12) 1 75-83.
• Nasr, N. I., NASR, N., , . (2011). Understanding Triggers of Offline and Online Consumer Recommendations. Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, (24)
• Nasr, N. I., Sisodia, R. S., Sheth, J. (2009). Developing a Model of Antecedents to Consumers' Perceptions and Evaluations of Price Unfairness. Journal of Business Research, (62) 8 761-767.
• Xia, L., Nasr, N. I. (2008). Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews. Journal of Interactive Advertising Research, (9) 1 3-13.
• Nasr, N. I., Morrin, M. (2007). Understanding Voter Vengeance. Journal of Consumer Psychology, (17) 4 277-291.
• Nasr, N. I., Eshghi, A. (2005). Customer Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 2 87-97.
• Nasr, N. I., Eshghi, A. (2005). Lifetime Value Analysis: Challenges and Words of Caution. Marketing Management Journal, (15) 4 87-97.
• Nasr, N. I., Siegal, W. S. (2005). The Impact of the Pre-Choice Process on Product Returns. Journal of Marketing Research, (42) August; 3 358-367.
• Davi, W., Haughton, D. M., Nasr, N. I., Shah, G. R., Skaletsky, M. . (2005). A Review of Two Text-Mining Packages: SAS Textmining and WordStat. The American Statistician, (59) 1 1-15.
• Nasr, N. I., Xia, L. (2003). Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction with the Decision Process. Journal of Consumer Psychology, (13) 1&2 139-148.
• Nasr, N. I., Morrin, M. (2003). Outraged Consumers: Getting Even at the Expense of Getting a Good Deal. Journal of Consumer Psychology, (13) 4 440-453.
• Alon, A., Morrin, M., Nasr, N. I. (2001). Comparing Journal of Consumer Psychology and Journal of Consumer Research. Journal of Consumer Psychology, (12) 1 16-21.
• Berger, P. D., Nasr, N. I. (2001). The Allocation of Promotion Budget to Maximize Customer Equity. OMEGA: the International Journal of Management Science, (29) #1 49-61.
• Dant, R., Nasr, N. I. (1998). Control Techniques and Upward Flow of Information in Franchising in Distant Markets: Conceptualization and Preliminary Evidence. Journal of Business Venturing, (13) 1 3-28.
• Berger, P. D., Nasr, N. I. (1998). Customer Lifetime Value: Marketing Models and Applications. Journal of Interactive Marketing, (12) #1 17-30.
• , N. I. (). How to Regulate Consumption Triggered by Upward Comparison? Self-esteem Is the Ultimate Shield. Journal of Psychology and Psychiatry.
• Schindler, R., Morrin, M., Nasr, N. I. (). Shipping Charges and Shipping Charges Skepticism: Implications to Direct Marketers. Journal of Interactive Marketing, (19) 1 41-53. Forthcoming.

Books

• Malhotra, N., Baalbaki, I., Nasr, N. I., , ., , ., , . (2013). Marketing Research; Arab World Edition. Pearson

Book Chapters

• Ottley, G., Nasr, N. I., Sisodia, R. (2018). Conscious Marketing: Meaning and Application In Atul Parvatiyar and Raj Sisodia, (Eds.) Handbook of Advances in Marketing in an Era of Disruptions. Sage Publications