Moritz Loock

Main Focuses

management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.

Further fields of research

applied theory-practice transfers in the fields of management, music and sustainable business model innovation

Professional Career

Business development and management consulting in the retail industry

Projects

Conferences trackEGOS 2018:

Convenor of egos sub-theme “Heuristics, cognition and behavioral strategy, organization and innovation” with Wolfgang Güttel, Madeleine Rauch: https://www.egosnet.org/jart/prj3/egos/main.jart?rel=de&reserve-mode=active&content-id=1499635422149&subtheme_id=1474852913753

Special issue inTechnological Forecasting and Social Change:

“Heuristics in Technological Forecasting and Social Change” with Wolfgang Güttel (JKU), Madeleine Rauch (Europa Uni) and Vincent Mangematin (GEM): https://www.journals.elsevier.com/technological-forecasting-and-social-change/call-for-papers/heuristics-in-technological-forecasting-and-social-change

Affiliations

• Member of the advisory board of StudentImpact, http://www.studentimpact.ch
• Jury member oikos Case Writing Competition (Corporate Sustainability Track)
• Jury member oikos Sustainability Thesis award, https://www.oikos-international.org/stgallen/initiative/thesis/award/
• Member of “Orchester der Musikfreunde St. Gallen”: http://www.musikfreunde.ch

Awards

• Winner of HSG Impact Award 2018 (with M. Meier und A. Honegger)
• Winner of a start-up competition: “Disrupt me 2017 – Stadtwerke Westmünsterland” with C. Kunze and Newtility – a new utility (2017)
• Winner of teaching award in the CEMS master programme in International Management (2011): Best CEMS block seminar with J. Hamschmidt
• Winner of Köhler-Osbar solo music competition as a classical double-bass player (2000)

Latest Additions

1. Gamma, Karoline; Mai, Robert & Loock, Moritz (2018) The double-edged sword of ethical nudges: Does inducing hypocrisy help or hinder the adoption of pro-environmental behaviors. Journal of business ethics : JOBE, ISSN 0167-4544
2. Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz & Peloza, John (2018) Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches. Journal of Public Policy & Marketing, Vol. 37 (No. 1). 5-22. [img]
3. Kubli, Merla; Loock, Moritz & Wüstenhagen, Rolf (2018) The flexible prosumer: Measuring the willingness to co-create distributed flexibility. Energy policy, 114 540-548. ISSN 0301-4215
4. Loock, Moritz: Heuristics: The role of organizational problems. 2018. - 34th EGOS Colloquium. - Tallinn, Estonia.
5. Cousse, Julia; Vernay, Anne-Lorène & Loock, Moritz: How heuristics are micro-foundations of business model co-innovation. 2018. - European Group for Organization Studies (EGOS).
6. Reuter, Emmanuelle & Loock, Moritz (2017) Empowering Local Electricity Markets : A survey study from Switzerland, Norway, Spain and Germany. [img]
7. Project Loock, Moritz; Reuter, Emmanuelle & Bohnsack, René (2015) EMPOWER - Local Electricity Retail Markets for Prosumer Smart Grid Power Services [fundamental research project] Official URL .
8. Helms, Thorsten; Loock, Moritz & Bohnsack, René (2016) Timing-based business models for flexibility creation in the electric power sector. Energy Policy, 92 348-358. ISSN 0301-4215
9. Loock, Moritz; Reuter, Emmanuelle & von der Tann, Conrad: Ideal-type business models in local smart grids. 2016.
10. Loock, Moritz & Hinnen, Gieri (2015) Heuristics in organizations: A review and a research agenda. Journal of Business Research, 68 (9). 2027-2036. ISSN 0148-2963