Monic Sun

Monic Sun explores counter-intuitive consequences of technology. She has conducted research on digital advertising, user-generated content, social networks, location-based targeting, smart technologies, peer-to-peer markets and recycling. She is currently trying to understand the key differences between animal intelligence and artificial intelligence, and environments that would best promote human creativity. She uses game theory, causal inferences and experimentation in her research, which has appeared in top marketing journals and popular media outlets such as the BBC, Forbes, and NPR.

Monic is currently an Associate Editor at Management Science and serves on the editorial boards of Marketing Science and Journal of Marketing Research. She has previously held academic positions at Stanford, USC, MIT and Yale. In her spare time, Monic enjoys art, music and philosophy.

EDUCATION

PhD, Boston University, 2008 MA, Boston University, 2006 BA, Peking University, 2003

SELECTED PUBLICATIONS

• Sun, J., Tyagi, R. (In Press). "Product Fit Uncertainty and Information Provision in a Distribution Channel", Production and Operations Management
• Sun, M., Zhang, X., Zhu, F. (2019). "U-Shaped Conformity in Online Social Networks", Marketing Science, 38 (3), 461-480
• Chen, Y., Li, X., Sun, M. (2017). "Competitive Mobile Geo Targeting", Marketing Science, 36 (5), 666-682
• Sun, M., Trudel, R. (2017). "The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence", Journal of Marketing Research, 54 (2), 293-305
• Branco, F., Sun, M., Villas-Boas, J. (2016). "Too Much Information? Information Provision and Search Costs", Marketing Science, 35 (4), 605-618
• Sun, M., Zhu, F. (2013). "Ad Revenue and Content Commercialization: Evidence from Blogs", Management Science, 59 (10), 2314-2331
• Branco, F., Sun, M., Villas-Boas, J. (2012). "Optimal Search for Product Information", Management Science, 58 (11), 2037-2056
• Liu, T., Sun, M. (2012). "Informal Payments in Developing Countries' Public Health Sectors", Pacific Economic Review, 17 (4), 514-524
• Thomadsen, R., Zeithammer, R., Iyer, G., Mayzlin, D., Orhun, Y., Pazgal, A., Purohit, D., Rao, R., Riordan, M., Shin, J., Sun, M., Villas-Boas, M. (2012). "A Reflection on Analytical Work in Marketing: Three Points of Consensus", Marketing Letters, 23 (2), 381-389
• Sun, M. (2012). "How Does the Variance of Product Ratings Matter?", Management Science, 58 (4), 696-707
• Sun, M. (2011). "Disclosing Multiple Product Attributes", Journal of Economics & Management Strategy, 20 (1), 195-224

AWARDS AND HONORS

• 2019, Dean's Research Scholar, Questrom School of Business
• 2019, FT MBA Class of 2019 Favorite Elective Professor, Questrom School of Business
• 2017, NET Institute Summer Research Grant
• 2013, Finalist, John D.C. Little Award
• 2012, NET Institute Summer Research Grant
• 2011, NET Institute Summer Research Grant