Mohamed Mimoun

at SKEMA

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  • SKEMA

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Biography

SKEMA

Mohamed Slim Ben Mimoun holds a Doctorate in marketing (IAE Lille). His research examines online consumer behaviour, avatars (consumer-avatars and embodied virtual sales agents), human-computer interaction issues, web sites usability, social web and cross-cultural studies. He teaches marketing and innovation, and the digitalization of retail.

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