Mihalis Kavaratzis

My experience lies in the fields of Place Marketing and Place Branding. I have published extensively on those fascinating topics.

I have taught and continue to teach several Marketing courses as well as Tourism related courses.

My research and consultancy focus on the marketing/branding of places and the marketing of tourism destinations, including market research and stakeholder analysis for cities. My research interests include all forms of branding, tourism development and the application of marketing in non-business situations.

I regularly give public speeches on city marketing and city branding to local authorities, pubic administrators and city marketing practitioners.

Specialties: 1. PLACE MARKETING: Place, Regional and City Marketing, Place and City Branding, Destination Branding, Place Identities.

1. MARKETING: Principles of Marketing, Contemporary Issues in Marketing, Services Marketing, Marketing Research, Brand Management

2. TOURISM: Tourism Planning, Tourism Marketing, Tourism Geography, Destination Management, Accommodation Management